Experience in Centric
Centric is a company as one of the world’s leading lifestyle brand collectives they design, produce, and build brands of distinction. With remarkably targeted sales and marketing strategies, they provide category expertise ensuring comprehensive product excellence. Their headquarter, the actual showroom is in Empire State Building.
As we can see in the logo, the three “C”s are for
Brand Centric
Business Centric
Customer Centric
In these three Cs, they manage about 100+ licensed & controlled brands. In they have BCBG, Bufflao, Herve Leger, Hudson, Joe’s etc in Men’s and Women’s and All saints, Calvin Klein, Kate Spade, Michael Kors, Zac Posan etc for accessories, and Disney, Marvel, Universal Studio etc in Entertainment Brand.
They were handling a variety of brands and I was really in it because I am now interning at the showroom, the selects shop called The Selects. The way they are working was similar to what I was learning in current internship. I hope they sponsor the visa. Sophie, the manager told that they are hiring the design internship for Summer Internship Program, so I am going to apply for it. It was very excited for me to have a field trip in Centric, not only because I am interning in the showroom but also how they work.
They work in team sorted by brand like Team 1: All saints Team 2: Michael Kors, because I know that it is hard to merchandise several brands at once. But the manager told me that in the section of accessories, they are handling several (about 3 brands) because accessories part has quite similar process through all brand. Through this trip, I realized I can do visual merchandise thing not in just fashion area, but also in entertainment part or beauty. I hope they can sponsor my visa!