#challengerbrand

[whitespaced]

[glitteringaturd]

The lovely people at eatbigfish made this little profile video about me and CoppaFeel!

It showcases perfectly how we execute our ideas, and what "awareness" really involves. Our ideas are pretty cool, if I do say so myself....

(ps. also shows how cool our office is right!?)

[stratifesto]

SOV vs. SOM

SOV is particularly important for challenger brands. When confronted with a competitor or adversary, many small animals have techniques to look bigger than they actually are. Blowfish puff up their bodies. Armadillos puff up their spikes. Peacocks display their plumage. They employ these tactics in an attempt to scare off adversaries and/or attract mates by appearing bigger than they actually are in reality. The SOV/SOM ratio helps challenger brands determine how they appear...not just to adversaries but to potential mates...their audiences. The goal of all challenger brands is to appear bigger than they actually are.   

[saatchixgrads-blog]

Three take on the big guns with MJ Dressage

We were all taken by dancing horses over the summer with the GB's Charlotte DuJardin and Natasha Baker winning dressage Olympic/Paralympic golds.

So building on this Three have created a moonwalking Shetland pony.

The campaign is emphasising the importance of pointless videos as millions of videos are shared each year, and the increasing data usage needed to accommodate these videos.

I have already seen it shared on my Facebook page about 5 times - kind of a self creating prophesy but either way I do have a lot of time for this video.