seen from Malaysia
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The lovely people at eatbigfish made this little profile video about me and CoppaFeel!
It showcases perfectly how we execute our ideas, and what "awareness" really involves. Our ideas are pretty cool, if I do say so myself....
(ps. also shows how cool our office is right!?)
Patchwork Present: the story of an accidental startup. Filmed and edited by Jude Bliss at eatbigfish.
“What can we do to make this brand easy to think of, and easy to buy?”
If as Martin Weigel posits in his recent Canalside View post the question we need to be asking is:
“What can we do to make this brand easy to think of, and easy to buy?”
Then this Yo Yo Bear example may be an answer to the second half of the question.
Photo care of Adam Morgan on his Eat Fish Blog
A wonderful example of making a brand easier to buy.
This is from Adam Morgan's co-run website eatbigfish. Morgan was the writer of the article posted earlier about maverick marketing. I thought I'd post it up because of our earlier post about Ikea. ^^
