#channel factory

[hugueslouisrey]

Advertisers are combating media wastage to strengthen connections with consumers (Source: Digiday)

Across the advertising industry, there has been growing chatter about media wastage as it contributes to wasted budgets and lower ROI. In response, ad tech players and agencies are collaborating on solutions to identify and reduce media waste for the overall importance of the digital ecosystem, paving the way for a more transparent and effective industry. In this Q&A, Dentsu Media U.S.’s…

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[alfonsomjohnson]

What Content Should I Use For YouTube During The COVID-19 Pandemic?

YouTube has witnessed a whopping upsurge of 15.3%, after the Government of various countries announced lockdowns. This increase in the usage has also forced YouTube to bring down the quality of its videos to standard definition on March 24, 2020. YouTube, which is considered to be the world’s second largest search engine, is a giant in the online space. So, it must be treated with due care by every PPC agency in NYC.