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Ormax Consultants Refreshes & Enhances Its Brand Naming Division - Ormax Cognito - to Meet the New Demands of a Fast-Evolving Market
Mumbai, 14th October 2025: As India enters a decade defined by brand-led growth, Ormax Consultants has announced the refresh of its specialist brand naming division - Ormax Cognito, the country’s first specialist brand naming practice. For over two decades, Ormax Cognito has been behind some of India’s most memorable and enduring names, from Globus to Fun Republic, Hathway to Zoop, Hungritos to Taj Souk. Each is going beyond mere recognition to drive recall, relevance, and resonance, qualities that turn a name into an asset. But as India’s growth story evolves, marked by premiumisation, category blurring and brand-generated demand, the process of naming too needs to evolve. This refresh makes Ormax Cognito’s offering sharper, more tuned to the realities of modern branding, but more rooted to the science of meaning-making. “Brand names are not just identifiers,” says Vispy Doctor, Managing Director, Ormax Consultants. “They are carriers of meaning, the first mental handle consumers hold on to. A key element in building memory structures. Ironically, while names often get the least attention, they are what you actually own in the long run. Categories evolve. Identities modernize. But the name endures, it accrues meaning with every consumer interaction.” At the heart of the enhanced Ormax Cognito lies a five-step scientific process that ensures a name is not just creative, but strategically sound. “Our belief is simple, the name is the product. It’s the one element that lives forever,” adds Vispy. “In an age where brands are built at the intersection of meaning, memory, and markets, naming deserves the same rigour as strategy or design. Ormax Cognito ensures it gets exactly that.” About Ormax Cognito: Ormax Cognito is India’s first specialist brand naming division from Ormax Consultants, a leading brand strategy and consumer insight firm. The practice brings together linguistics, semiotics, consumer psychology, and brand strategy to create names that endure, travel, and grow with the brand. To know more about the brand naming process or request for ‘Whats in the name’ deck reach out to [email protected] or [email protected] FOR MORE BLOGS - beyondthepunchlines.com Read the full article
Inshaa Arora Unveils The Mirror Lied, Celebrating Strength, Self-Love, and Wellness
Graced by Yukta Mookhey, Lilette Dubey, Archana Kochhar, Joyce Arora, and Sandhya Shetty, the evening celebrated authenticity, courage, and the journey of self-love. Mumbai, October 13th, 2025 – Inshaa Arora, a passionate advocate for wellness and mindful living, unveiled her deeply personal debut book, The Mirror Lied, at an intimate and elegant gathering of close family and friends at Title Waves, Bandra. The evening radiated warmth, reflection, and celebration, graced by notable figures from the fashion, wellness, and lifestyle worlds — including acclaimed actor and theatre personality Lilette Dubey, former Miss World Yukta Mookhey, celebrated designer Archana Kochhar, media, events, and wellness entrepreneur — and a passionate home chef — Joyce Arora, and fitness expert Sandhya Shetty — all of whom brought their unique perspectives on balance, strength, authenticity, and holistic well-being. Far from a traditional book launch, the unveiling of The Mirror Lied was a soulful evening of conversation and connection — a heartfelt celebration of courage, introspection, and the beauty of coming home to oneself. “This book is a journey back to oneself. It’s about listening to your body, honoring your strength, and embracing every facet of who you are. The Mirror Lied is my way of showing women that wellness isn’t about perfection — it’s about presence, patience, and self-love,” shared Inshaa Arora, author of The Mirror Lied. Designer Archana Kochhar said, “Inshaa’s book serves as a beautiful reminder that true beauty and strength come from within. It’s inspiring to see someone embrace authenticity and challenge societal norms around wellness with such bravery.” Fitness expert Sandhya Shetty added, “What touched me most is how Inshaa celebrates nourishment, joy, and acceptance. The Mirror Lied is truly a guide to reconnecting with yourself in the most compassionate way.” Media, events, and wellness entrepreneur Joyce Arora shared, “Inshaa has managed to capture the delicate balance between mind, body, and emotion. The Mirror Lied beautifully nudges us to slow down, reflect, and rediscover self-love without judgment. It’s a message every woman needs to hear today.” Former Miss World Yukta Mookhey, who spoke passionately about self-acceptance and spiritual growth, expressed, “Inshaa’s journey is deeply relatable and empowering. The Mirror Lied invites us to peel back the layers and rediscover the joy of being comfortable in our own skin. It’s a reminder that healing and transformation begin when we stop chasing perfection and start embracing who we are — just as we are.” Actor Lilette Dubey remarked, “There’s a rare honesty and vulnerability in The Mirror Lied. Inshaa writes not just with knowledge, but with empathy — something every reader will feel in their heart.” In a thoughtful exchange moderated by Sidharth Panikar and Shobha Pillai Coutinho, Inshaa shared the inspiration behind the book and her evolving philosophy on wellness, while their daughter Anvika and son Vivaan added a tender touch by reading select excerpts that resonated deeply with the audience. Her father, Rajesh Arora, opened the evening with a heartfelt message, expressing how proud he was to see his daughter transform her personal journey into a message of strength and self-acceptance. He recited a touching couplet — “Aaina jhooth nahi bolta, bas hum dekhna bhool jaate hain” — reminding everyone that true reflection begins when we look inward with honesty and love. His words set a deeply emotional and resonant tone for the evening. The event also saw heartfelt words of encouragement and blessings from Dr. Vijay Panikar and Mickey Mehta, whose presence added warmth and inspiration to the evening, reinforcing the spirit of wellness and mindfulness that The Mirror Lied stands for. The Mirror Lied isn’t just another wellness guide — it’s an intimate reflection on self-worth, balance, and embracing who we truly are. With honesty and emotional depth, Inshaa encourages readers to pause, listen to their bodies, and rediscover joy in the everyday. About the Author Inshaa Arora is a wellness advocate and lifestyle expert dedicated to changing the conversation around fitness, food, and self-care. Her philosophy centers on self-awareness, balance, and living joyfully. The Mirror Lied marks her debut as an author — a heartfelt exploration of authenticity, courage, and self-love. The book and its unveiling were brought to life in partnership with Midnight Media Solutions, a leading integrated media consultancy with over three decades of experience in advertising, print, radio, television, outdoor, brand storytelling, communication strategy, and purpose-driven narratives. The firm collaborated closely with Inshaa to shape the book’s narrative and audience experience. FOR MORE BLOGS - beyondthepunchlines.com Read the full article
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EV Charging Stations | ISIEINDIA – Powering India’s Green Mobility Future
India is accelerating toward a sustainable, electric mobility future, and one of the most critical components in this journey is the robust development of EV charging stations. As electric vehicles become more accessible, efficient, and affordable, the demand for a reliable, fast, and widespread charging infrastructure has become a national priority.
ISIEINDIA (Imperial Society of Innovative Engineers) is at the forefront of this transformation, playing a pivotal role in the installation, education, and promotion of EV charging station awareness nationwide. With a deep focus on both infrastructure and skill development, ISIEINDIA is empowering institutions, industries, and individuals to be part of India’s clean energy revolution.
Why EV Charging Stations Are the Backbone of E-Mobility
EV charging stations serve as the fueling network for electric vehicles. Without them, even the most advanced EVs would be rendered ineffective. A well-distributed and technologically up-to-date network of charging stations enables:
Long-distance travel for EV users
Reduction in range anxiety among consumers
Mass adoption of electric two-wheelers, cars, and commercial vehicles
Seamless integration of green energy with the transport ecosystem
India’s government has recognized this by supporting EV infrastructure through initiatives such as FAME-II, the National Electric Mobility Mission (NEMM), and State EV Policies.
ISIEINDIA’s Role in EV Charging Infrastructure
ISIEINDIA doesn’t just advocate for electric mobility—it actively enables it. As part of its vision for a greener India, ISIEINDIA supports:
EV Charging Station Setup and Deployment across colleges, institutions, and industrial campuses
Skill Training Programs on EV charging systems, installation, and maintenance
Awareness Campaigns to promote sustainable mobility
Research and Development Support for indigenous charging technologies
Whether it’s AC Level 1 chargers for homes or high-speed DC public chargers for highways, ISIEINDIA delivers training, hardware solutions, and consultancy services to make charging stations more accessible and effective.
EV Charging Stations: Types and Technologies
ISIEINDIA introduces stakeholders to all types of EV charging station infrastructure:
1. AC Level 1 Charging Stations
Basic home chargers
Low installation cost
Ideal for two-wheelers and small EVs
2. AC Level 2 Charging Stations
Public and institutional use
Faster than Level 1
Often seen in malls, offices, and universities
3. DC Fast Charging Stations
High-voltage, rapid charging for EV cars and buses
Used in inter-city travel hubs, highways, and commercial fleets
4. Smart Charging Stations
IoT-integrated solutions
App-based usage and payment systems
Load balancing and energy optimization features
Who Can Set Up EV Charging Stations with ISIEINDIA?
ISIEINDIA provides full technical and educational support to:
Engineering Colleges and Universities – For EV Lab integration and sustainability projects
Smart Cities and Municipal Corporations – To promote clean transportation
Private Parking Operators – To provide additional value to customers
Industrial Campuses – For internal EV fleets
Residential Societies – For personal EV users
Installation Support and Technical Services
When you partner with ISIEINDIA to establish an EV charging station, you receive:
Site inspection and feasibility analysis
Charger selection and procurement
Installation and commissioning support
Software setup for billing and monitoring
Maintenance training and ongoing support
ISIEINDIA also helps institutions build demonstration projects and pilot installations for learning and research.
The National Impact of ISIEINDIA’s Initiatives
With over 300+ collaborations across India, ISIEINDIA has:
Facilitated the installation of pilot EV charging stations in academic campuses
Trained over 1.5 lakh students and professionals in EV technologies
Partnered with Skill India, ASDC, and MSMEs to drive green mobility adoption
This wide-reaching impact ensures not just infrastructure development, but also the creation of a skilled workforce capable of supporting India’s EV ambitions.
Benefits of Working with ISIEINDIA
End-to-End Support: From consultation to commissioning
Government Compliant: Aligns with Ministry of Power and BIS standards
Skill Development Integration: Faculty training and student engagement
Custom Packages: Tailored for academic, commercial, and residential sectors
How EV Charging Stations Contribute to Sustainability
EV charging infrastructure helps India reduce its carbon footprint by:
Encouraging EV usage over fossil-fueled vehicles
Enabling solar-powered charging integration
Reducing emissions in urban areas
Supporting government targets for net-zero carbon
When combined with renewable energy sources, EV charging stations become a key component in climate action strategies.
📍 Get Involved – Join the EV Revolution with ISIEINDIA
Whether you're a policymaker, educator, startup, or property manager, you can be part of India’s EV movement by installing or supporting EV charging stations. ISIEINDIA’s turnkey solutions and training programs make it easier than ever to contribute to a cleaner, more sustainable future.
Wireless Charging Market Expanding Rapidly with Increased Demand for Wireless Devices and Eco-Friendly Solutions
The wireless charging market has been witnessing remarkable growth in recent years. As technology continues to advance, the demand for more convenient and efficient charging solutions has accelerated the adoption of wireless charging. This trend is not only reshaping the consumer electronics industry but is also expanding to other sectors such as automotive, healthcare, and industrial applications. Several key drivers are propelling the growth of the wireless charging market, including convenience, technological advancements, environmental benefits, and the increasing use of portable devices.
One of the most prominent drivers of the wireless charging market is the growing consumer demand for convenience. Traditional wired charging methods often require physical connections, which can be cumbersome and inconvenient, especially when dealing with multiple devices. Wireless charging eliminates the need for cables and adapters, offering a hassle-free charging experience. This ease of use is especially appealing to consumers who value simplicity and time efficiency. As more electronic devices, such as smartphones, wearables, and laptops, become compatible with wireless charging, the demand for this technology is expected to increase.
Technological advancements in wireless charging technology have also played a significant role in driving market growth. The evolution of charging standards, such as Qi (pronounced “chee”) and AirFuel, has improved the efficiency and speed of wireless charging. These advancements have made wireless charging more reliable and practical for everyday use. Additionally, innovations in power transfer efficiency have allowed for faster charging speeds, narrowing the gap between wired and wireless charging performance. With continued investments in research and development, it is anticipated that wireless charging technology will continue to improve, attracting even more users and industries.
The increasing adoption of electric vehicles (EVs) is another major driver of the wireless charging market. As the global automotive industry shifts toward sustainable and eco-friendly transportation, wireless charging offers a convenient solution for charging EVs without the need for physical cables. This technology can enable seamless charging in public spaces, such as parking lots or along highways, providing a more efficient and user-friendly experience for EV owners. Furthermore, the integration of wireless charging in autonomous vehicles could enhance the functionality and appeal of self-driving cars by eliminating the need for manual charging processes.
Environmental considerations are also contributing to the growth of the wireless charging market. As society becomes more aware of the environmental impact of traditional charging methods, there is a growing preference for wireless charging systems that reduce the need for disposable charging cables and connectors. Wireless charging stations are more durable and have a longer lifespan compared to conventional chargers, which helps reduce electronic waste. Additionally, the increased energy efficiency of modern wireless chargers is helping to lower carbon footprints, making the technology more attractive to environmentally conscious consumers.
The healthcare sector is another area where wireless charging is gaining traction. Medical devices, such as wearables and implants, require regular charging to maintain their functionality. Wireless charging offers a safe, convenient, and efficient way to keep these devices powered without the need for cumbersome cables. This is particularly important in medical environments where hygiene is paramount, as wireless charging eliminates the risk of contamination from physical connectors. As the use of wearable health monitors and implantable devices increases, wireless charging solutions are expected to play a significant role in the medical industry’s future.
Lastly, the increasing integration of wireless charging in consumer electronics is driving market growth. Major electronics companies, including Apple, Samsung, and Xiaomi, have integrated wireless charging capabilities into their flagship smartphones and other devices. This trend is expected to continue as more manufacturers incorporate wireless charging into their product lines. The growing popularity of wireless charging pads, docks, and stands further supports the expansion of the market, making it easier for consumers to embrace the technology.
In conclusion, the wireless charging market is being driven by multiple factors, including convenience, technological advancements, environmental benefits, and the increasing adoption of electric vehicles and wearable devices. As these trends continue to evolve, wireless charging is set to become an integral part of the global electronics landscape. With ongoing improvements in charging efficiency and the expanding application of wireless charging across various industries, the market is expected to experience sustained growth in the coming years.
https://autoevtimes.com/electric-vehicle-charging-station-market-size-to-reach-usd-480-57-bn-by-2034/
Exicom, one of India’s leading EV charging and critical power solutions providers has announced its financial results for the quarter.
