New Media, Medicine & Misdiagnosis
The “shift in power” between medical professionals and patients that is enabled through new media was first discussed in this weeks lecture (Leong 2011), and it is an idea that carries a number of potential difficulties. The most obvious example of this shift is in the sheer volume of medical information that is now available to the layperson.
There is a veritable “avalanche” (Harris et al 2008, 1) of medical information that is freely accessible through the internet. Self-diagnosis is now only a few clicks away. As Keating notes, there are many people who “rely upon Google as an efficient and cheap way to answer their health questions” (2011).
The main issue that arises out of this is that the quality of the information can “range from wholly accurate and reliable to grossly misleading and even dangerous” (Gibson and Sutherland 2008, 56). Obviously the final onus is on the individual to ensure that the information they gather is reliable, but medical professionals do have a responsibility to ensure the information available online is as accurate and accessible as possible.
The charitable organization, Cancer Research UK, has recently done just that. They have vowed to “tidy up” Wikipedia and “increase (the) accuracy and clarity” of cancer-related articles on the site (BBC 2011). In January of this year, Wikipedia had “more than 3.5m page views for cancer-related content” (BBC 2011), and is clearly a very popular location for individuals to learn more about the disease.
If more medical organisations, can follow in the footsteps of the Cancer Council UK, the internet (and related media) could become an even more useful and empowering tool to promote health.
Gibson, Elaine and Jan Sutherland. 2008. “To Filter or Not to Filter: Legal and Ethical Aspects of Librarians’ Ude of Internet Filtering Techniques.” In Mediating Health information: The Go-Betweens in a Changing Socio-Technical Landscape, edited by Roma Harris, Nadine Wathen and Sally Wyatt, 56-77. New York: Palgrave Macmillan. Accessed April 10, 2011. http://www.qut.eblib.com.au.ezp01.library.qut.edu.au/patron/FullRecord.aspx?p=435772&userid=bsEDudeaSVWLxSwo838NAg%3d%3d&tstamp=1302428426id=F4BB123DB3F1170A4EDFD3CC095A57D24037585A
Harris, Roma, Nadine Wathen and Sally Wyatt. 2008. “The Go-Betweens: Health, Technology and Info(r)mediation.” In Mediating Health information: The Go-Betweens in a Changing Socio-Technical Landscape, edited by Roma Harris, Nadine Wathen and Sally Wyatt, 1- 12. New York: Palgrave Macmillan. Accessed April 10, 2011. http://www.qut.eblib.com.au.ezp01.library.qut.edu.au/patron/FullRecord.aspx?p=435772&userid=bsEDudeaSVWLxSwo838NAg%3d%3d&tstamp=1302428426id=F4BB123DB3F1170A4EDFD3CC095A57D24037585A
Keating, Mia. 2011. “Who Answered Our Questions Before Google?” Mia Keating – The New Media Blog, April 10. Accessed April 10, 2011. http://miakeating.tumblr.com/
Leong, Susan. 2011. “KCB206 New Media: Internet, Self and Beyond: Week 6 Lecture Notes.” Accessed April 10, 2011. http://blackboard.qut.edu.au/.