crowd funding
Today in New Media, crowdsourcing is becoming a means in which projects can achieve the money they need for their project without having to approach financial institutions or private investors. A perfect example of the use of crowdsourcing is the to be released 2012 film Iron Sky.
In 2010 the creators of the film released a short teaser trailer, and then asked people if they wanted to have the film actually made then they could donate towards the funding of the film. Each person who contributes towards the funding of the film then receives a small percentage of ownership of the film, which is how the creators of Iron Sky are enticing people to give them money.
http://www.ironsky.net/site/support/therace/
On the website for the film they say, “We’re about to embark on a journey to find out how deep a successful crowdfunding campaign can go, using available crowdfunding platforms. We have launched Iron Sky on 10 different crowdfunding platforms, and our goal is to race them to 50000€ each.”
Joshua Atterton-Evans made a good point when he states in his blog “Crowd sourcing shows the potential that new media has to radically alter the way in which we work, and gives us the potential to have a greater impact on the products we consume.” (2011) I think this really relates to the film Iron Sky because by donating money people are funding a film they really want to see.
References
Atterton-Evans, J. 2011. KCB206 Blog. http://joshattertonkcb.tumblr.com/. [accessed 29 April, 2011].
Iron Sky. 2011. http://www.ironsky.net/site/support/therace/
http://www.youtube.com/watch?v=4KEueJnsu80












