#chsbrief

[felicityhicklingviscomlvl5]

After refining the feedback we received before we wanted a last opinion from CHS to show them we appreciated working with them and for the fun opportunity of working on a live brief.

The feedback we received:

• I love the change in your strapline. It’s allowed you to keep the more unique pink palette – and I think the new line works better with your brand name. Great work.

• I can also see that you’ve really pulled through the benefits in your launch comms – so again, great work!

 My one comment would be on slide 4 – your messaging looks teeny tiny, especially if it was on a phone screen. Make sure you’re saying as little as possible, and that your messaging always has an impact.

[abigailshorel5]

Final Presentation

This is our final presentation we have emailed to CHS. We incorporated more of the brands identity into the presentation which make the presentation feel more cohesive and exciting

[abigailshorel5]

New Website

This is our final website. We kept the structure the same but changed elements based on our feedback and updated identity e.g new typefaces different, shaped blobs, new colour pallet/illustrations. We are all really pleased with how the new website turned out.

[amaliagirnet]

CHS Logo Sketches & Development

Here I have looked at the mind map I have displayed previously to create a visual identity for the brant. I wanted to incorporate a plant or a leaf because I think a minimal logo would be suitable for the tone of voice that the brand has and would go well with anything. I have also looked at current design trends and a continuous line illustrations were popular among the younger generations. I have played around with the ideas but I concluded that a type logo would be the right choice since the name already holds so much power and identity for the brand.

Below I have taken the ideas into illustrator and came up with two concepts that I thought were the strongest.

[felicityhicklingviscomlvl5]

Tutorial notes

[felicityhicklingviscomlvl5]

Using XD to create a continuous scroll for the website.

[felicityhicklingviscomlvl5]

Final website pages

We all agree that it’s a massive improvement from before, and it’s only a few things we changed but they definitely made a difference. The secondary typeface is a big improvement, comparing this to the typeface we had before the legibility is a lot better.

[abigailshorel5]

This is the new animation made using the new colour pallet and typography. I also made it into a gif, it would be used across social media and website. The simplicity of the animation won’t take away from any information but will be more visually interesting than a static image so will grab peoples attention.