CHS Illustrator Development
Here s my development process of the logo. As you can see I have came up with two options that we can showcase at our tutorial with CHS. I think the type logo has a strong image and I tried to incorporate the leaf onto the letter t since I thought it was most suitable. This was already an existing font that I have manipulated and I tried to originally make the leaf stand on the t since it looked similar to the former letter but I thought it looked like an i therefore I changed the position.
I think the continuous line logo of a plant is interesting too and abstract which is a style that is popular. I tried different colour themes too that can make it pop and played with abstract shapes that can be used as a brand stamp that can be places on the packaging of the product if needed. We also looked for colours that are vibrant and eye catching, but we wanted to have a shade of green because it symbolised sustainability and ethical values.