Mar 3, 2020
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I am a fan of movies Before Sunrise, Before Sunset and now Before Midnight. The movies are about these two characters talk talk talk... and it was clever to ask them to do "Don't Talk" in cinema ad. Brilliant!
This interactive campaign invites moviegoers to decide by tweeting #StopRape when the "first person" is going to or not to rape the girl in the middle of the advert, so audience are given a neo-real situation to decide the ending. Viewers are the "first person", so it strongly stirs the mind of viewers. And the use of Twitter hashtag is absolutely brilliant. Havas Worldwide are the SA Young Lions 2013 winners for their interactive commercial, supporting Lead SA’s Stop Rape campaign.