CIS 115 Blog 4 - The Filter Bubble
After watching the Ted talk i can really see that filter bubbles are a growing concern for many, if not all, users of the internet. This filter bubble in essence, strips away the pure rush of exploration an innocence of internet viewing as described on page 105-106 of “Tubes” by Andrew Blum when he talks about his eight-year-old niece and how “She’s an instant messaging, youtube watching, video chatting, iPad swiping member of her generation.”. This shows that she has never known a world without the internet and can view it in a much more physical and exploitative point of view. This point of view is what is being slowly destroyed with the use of such filtering algorithms the gatekeepers of all that we see on the internet.
I went on to test out how different this filter bubble is for each person, and as it turns out each person’s filter bubble is distinctly different from anyone else’s filter bubble. As I looked through my friend Amanda’s Amazon page and purchase history I noticed a few distinct things that were fundamentally different that mine. Her Amazon page had more thinks to look through than mine did. Her Amazon page also was geared towards more clothing items, like dresses and scarfs, and food items, like packs of assorted candies, twelve packs of instant cup of craft mac and cheese. Her Youtube page was geared more towards music than mine was. The ads on some of her videos were all clothing ads, aside from the generic ones everyone gets. This is because how she explained that she primarily uses her computer for school and shopping.
My pages however were vastly different from hers outside of incognito mode in google chrome. When I tested out my Amazon page i found the exact opposite of what my friend Amanda had on her page. My Amazon page consisted of primarily searches for lego star wars the clone wars minifigures, as well as assorted technology gadgets like projection keyboards, mouse touch pads, and foldable screens. My Youtube page was also completely different from my friend Amanda’s page. Since i spend the vast majority of my Youtube time watching funny videos along side tech videos such as one that showed one of the first true holographic volumetric displays. My ads on Youtube were also geared towards upcoming video games like Shadow of War and Total War War Hammer Two. This is Because I primarily use my computer for video games and searching the endless pages of the internet as described in “Tubes” chapter 4 like being a beautiful monument and something to awe at and aspire to understand.
I also went on to test out these site in google chrome’s incognito mode as well. The results were quite intriguing in comparison to both Amanda’s and mine computers. While viewing Amazon in incognito mode, all that was presented was just the generic items or the top selling items like game boys and other things like that. The ads on that site were also much different ion comparison to Amanda’s and mine, seeing as how they were all just generic ones and not tailored to any one person. Observing YouTube I found a similar outcome. All of the presented videos were just the top viewed ones or the most viewed ones of the past few days. And the ads were all just generic ads directed to the public as a whole and not to my specific tastes nearly as much as when i was logged into a non incognito mode page.
This whole phenomenon is described perfectly in the Wired article “Your Filter Bubble is Destroying Democracy” in which it goes on about how the “filter bubble” is stripping us of our free will to explore the internet as we see fit. Instead we should be able to explore the internet as we see fit. This bubble is simply not ethical and shouldn’t be allowed to exist for much longer.













