#classical record

[bluemuffin-draws]

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[quasiimodo]

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[123soldin]

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[onlinevinylshop]

The LP (Long Play), or 33 1⁄3 rpm microgroove vinyl record, is a format for phonograph (gramophone) records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry. Apart from relatively minor refinements and the important later addition of stereophonic sound capability, it has remained the standard format for vinyl albums. When initially introduced, 12-inch LPs played for a maximum of 45 minutes, divided over two sides, with 10-inch versions carrying a maximum of 35 minutes again over two sides. Owing to marketing attitudes at the time, the 12-inch format was reserved solely for higher-priced classical recordings and Broadway shows. Popular music appeared only on 10-inch records. Executives believed classical music aficionados would leap at the chance to finally hear a Beethoven symphony or a Mozart concerto without having to flip over a seemingly endless series of four-minute-per-side 78s, but popular music fans, used to consuming one song per side at a time, would find the shorter time of the 10-inch LP sufficient. This belief would prove to be erroneous in the end, and by the mid-1950s the 10-inch LP, like its similarly sized 78 rpm record, would lose out in the format wars and be discontinued. Ten-inch records would reappear as mini-albums in the late 1970s and early 1980s in the United States and Australia as a marketing alternative.

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[mpdsf]

Record From the Radio Show That Saved the San Francisco Symphony

The desire to reach all of the public with good music.

(San Francisco Chronicle, Oct. 17, 1926)

This acetate disk is one of many records that remain from the Chevron Standard Hour, a live weekly radio program that aired symphonic concerts from 1926-1955. It was the first series of concerts brought to homes all over the West through radio broadcasting.

"My story starts in 1926, when Standard Oil Company of California stepped up to save the San Francisco Symphony from bankruptcy. In gratitude, the Symphony granted the oil company the right to broadcast that season’s concerts. The public was so receptive that the program ran weekly for twenty-nine years.

Although half of my fellow discs arrived at the Museum in 1988, I myself didn’t arrive until ten years later. I lived with many other Standard Hour discs in the home of Adrian Michaelis, who served as the show’s program manager for the entire run of the series. When he passed away, his wife donated us, along with an incredible collection of photographs and other material documenting our show, to the Museum."