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The Best Business Analytics Tools
In order to run any business successfully, you need to be able to track its progress accurately. But collecting, analyzing, interpreting, and maintaining large amounts of data can definitely be daunting.
Thankfully, there are plenty of great analytics tools available for businesses. Check out some of the best below to determine how successful past marketing efforts have been and to determine what can be done to increase conversions and profits in the future.
Clicky Analytics is often the first product that businesspeople navigate to when they want more than just what Google Analytics has to offer. While Google Analytics gives you your data the next day, Clicky is able to generate information about the visitors that have gone to your website in real time. This allows you to make decisions about your business more accurately and easily.
To track your website data accurately, you can also use Crazy Egg, which lets you create heat maps that display where your website’s visitors are actually going while they’re navigating your site’s many pages. This allows you to better analyze your site’s usability, and it lets you see what users are most interested in so you can hone in on the content that produces the most sales. Use this analytics tool to improve your website’s design, as well as implement targeted marketing and sales strategies.
NodeXL is a great analytics tool that lets you visualize your data. It provides you with exact calculations in a format that’s easy to use and understand. This is the analytics software of choice if you prefer working with graphs, especially if you like using Microsoft Excel to manage and look into the data you collect.
With KNIME, you can not only manipulate and analyze data, you can also model it in a really convenient and intuitive way via visual programming. So instead of working with blocks of code, you can use nodes in a canvas and move connection points between your activities. It can also run Python, R, and more, so you can work with more advanced data analysis.
Those who already like using Microsoft Excel will be able to dive right into Clear Analytics and begin using it to manage data in a spreadsheet, as well as centralize data easily. Your company will able to keep using Excel reports, but you’ll have more control over administrative capabilities, sharing abilities, governance, auditing, and scheduling. This tool makes it easy to not only trace, but also to audit data, and if you’re already familiar with Excel, there’s such a small learning curve that you can save a lot of time implementing it.
With so many great analytics tools, many of which are surprisingly affordable and really easy to use, there’s no reason why your business shouldn’t invest in a product that will effectively track your progress, particularly when it comes to getting as many conversions as possible on your website. If you need extra support, though, check out businesses like stepaheadsolution.com for data warehousing and visualization, cloud computing, and much more.
