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The customer experience on websites plays an extremely important role for happening sales. Retaining and attracting online customers and driving them to do more purchase entirely depends on quality and performance of the websites. Issues like functionality, responsiveness and cross browser compatibility can even cause customer abandonment. Implementing an appropriate Testing helps to identify multiple user experiences on a site. An excellent customer experience can help increase customer retention and boost transactions.
This wonderful info-graphic will help you understand the reasons that help for migrating to Automated testing.