#client types

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Five Things You Should Know About Your Sales Plan

Five Things You Should Know About Your Sales Plan

A sales plan in commercial real estate is essential to personal progress and is the key to getting traction in any location or property market.  It is a fact that we all get distracted in our business, and priorities shift or are ‘overridden’ by other things.  That is why the plan is so important to bring us back to the actions, targets, and segments of the industry that we know will help us to…

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Ultimate Cheat Sheet for Career Results in Commercial Real Estate Brokerage

Ultimate Cheat Sheet for Career Results in Commercial Real Estate Brokerage

You can waste a lot of time in commercial real estate if you do not focus most of your efforts on the things that matter. Career results matter in a constant way for all brokers and agents.  Priorities at a personal level are foundational in getting results.  Those priorities should be directed to the things like listings, transactions, clients, and prospecting.  All the ‘administration stuff’…

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Segmentation Advantages in Prospecting for New Commercial Real Estate Business

Segmentation Advantages in Prospecting for New Commercial Real Estate Business

When you segment your new business prospecting in commercial real estate brokerage, you can improve your conversions simply because you are then able to focus on who you are talking to and what should be said to activate their interest or questions.

Segmentation

You can call this a process of ‘highly selective’ prospecting.  It works when you consider the following questions and address them as…

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Commercial Real Estate Brokerage - How to Exceed Your Targets and Goals in Investment Sales

Commercial Real Estate Brokerage – How to Exceed Your Targets and Goals in Investment Sales

There is no doubt in my mind that investment sales as a segment of the commercial real estate market is or can be very lucrative for most brokers and agents.  That being said, it requires total respect and specialisation if results are to be established and improved.  It is a special part of the property industry.

The typical investment clients buy and sell multiple properties and consolidate…

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19 Client Types Photographers Have To Deal With

19 Client Types Photographers Have To Deal With

Most professionals can agree that there are idiot clients in every field, however, the ‘idiot clients’ get infinitely worse throughout the entertainment industry. People think that because they pay you a fee you have to put up with their bullshit; which is sort of true. In a profession that relies heavily on networking and word of mouth, a bad review from the wrong person could kill ever piece of…

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