Oct 28, 2016
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http://bit.ly/CloudsCollectiveALTPremiere
ICYMI: 'Make something that's more valuable than money' - @cloudslabel on @RadarRadioLDN w/ @CassKidd
http://bit.ly/CloudsCollective
‘The Personal Aspect’: Clouds Collective
Ahead of their feature on Channel ALT with CassKidd on Radar Radio. Cass caught up with the founders of the Clouds Collective label, Coastal & Clay to find out the set up behind this international San Diego/LA based label.
Talk to me about the individual roles. Starting with yourself. How does it work, because there’s two people running one thing. How is your role different to Coastal’s role?
CLAY: Things have changed from the beginning and stuff. I mean Charles has always done a lot of the graphics for us and kind of the releases behind that. At the beginning I was finding more so I would say, would you agree Charles, like more people and like looking for the releases like looking for music that we were going to feature on Clouds and stuff. And then I also do kind of like some of the social media, like I was doing radio at the time last year [last Semester] yeah we had like 13 or so radio things there every week at LMU, through their online radio program. So I did radio for that. Charles has been taking more so like the concert, like trying to get our live audiences just get to shows organising the concerts and events. We’ve been networking a lot. People will be looking for a studio that will like follow or something and we will like hit them up and be like ‘Yo come through’ or something. I guess like making connections and stuff, not to grow off of people but making those connections, learning from them and like you know just like spitting the name out some people on our team through people that have reach. What else do you think Charles.
COASTAL: I think we’re definitely about connecting people, I know growing up in San Diego, there wasn’t much of a scene down here and there still isn’t, but we’re trying to fix that. It’s a lil getting better, you’re just trying to connect people who otherwise music would be just a Soundcloud online kind of thing, they have all these online friends but when you make it real in person, it becomes like such a bigger part of your life than just like close your laptop and go away from. Even these live shows, they’ve been pretty small, but the fact that out whole roster has been able to play, meet each other, we’ve been able to meet so many cool people. I played a show last Thursday and playing a show tonight. If I hadn’t done those live shows, had all of the Clouds there, met all these cool people, certain key people. Certain key people were there that actually booked me for these shows, so they were just really cool at bringing certain people together, certain people to get attention about Clouds and they were really helpful and I think we all got a lot closer through those shows, as far as a roster and a label.
Speaking of your roster, I’m actually looking on your Soundcloud now and there’s quite a few heavyweights. So how many people are actually on your roster? How do you go about selecting, is it just an email saying you are chosen, or like how does it work? [Clay laughs]
COASTAL: We’re pretty closed right now, we’re not actually looking for anybody new because we just kind of want to keep it - we’re at this place where we’re just comfortable with out crew, our family, I dunno.
CLAY: People will come up, but we’re not going out of our way necessarily to -
COASTAL: It’s got to be natural and I think lately it’s changed cos’ now it has to be all IRL. Like if we can’t meet them in person and figure out the person they are because now we know pretty much who all these people are. CLQQNG, I met down in San Diego. deDunamis is out in San Diego. JATO was down in San Diego. Lyric Walls is down in San Diego. And then Maggie Niemann is a personal friend of Clay’s. Fango Jett and swtrwthr, who are now Bloom and Staygo, they’re both to friends that hit me up in Long Beach and I met them last year and they’re both really cool, so they worked their way into the family. It’s just a really close-nit, like people we know in real life and we’re all kind of connected now so, it’s more than just an email. That’s for sure that’s what makes the difference, this is more than people who are just like loosely tied online.
CLAY: Yeah, they’re definitely like real relationships, they’re not just like, short. We really try to make it comfortable on both ends and not just like trying to get like somebody to get releases or something like, we’re trying to like become friends with them and like - I dunno I feel like you can never use enough friends, in terms of like making music with each other and learning from - everybody has got their own little ideas, you’re never going to come across the same person who makes the same style of music so, getting a taste of everybody’s techniques and what they do and you just learn and you’ll like watch each other and you’ll be on Ableton and you’ll be like ‘Oh you do it that way!? Like I didn’t know that’, and then that changes and you get faster at making it, instead of taking time to automate this and you know...It’s a good learning community.
COASTAL: It really is! We’re meeting all these people that aren’t even on Clouds, this guy Flip-D, got to come through the past couple of weekends and hang out with Clay and because Clay has access to these studios at his college and it was just so cool to kick it with him and learn about him and all of this awesome stuff he’s doing, so outside our family we’re meeting all of these really cool people and knowing them on a personal basis, besides just what I feel like so many Soundcloud collectives do, which is like follow each other on Twitter and just repost and stuff. Yeah, it’s so nice, I love that. The personal aspect.
Mentioned artists/projects:
> CLQQNG - https://soundcloud.com/clqqng
> deDunamis - https://soundcloud.com/dedunamis
> JATO - https://soundcloud.com/jatobeats
> Lyric Walls - https://soundcloud.com/lyricwalls
> Maggie Niemann - https://soundcloud.com/maggie-niemann
> Bloom FKA Fango Jett - https://soundcloud.com/fango_jett
> Staygo FKA swtrwthr - https://soundcloud.com/swtrwthr
"Coastal - Understand (feat. Sophie Meiers)" by Clouds Collective
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