The New Normal
The same time I picked up our second four-pack of 3-Way, I grabbed a can of Fluffy, another cloudy IPA from Claim 52 in Eugene. Fluffy is an appropriate moniker for this beer. It’s super smooth, with far more malted wheat for a sweet bready flavor. The hops are bold, but focused on tangerine. It’s not the hodgepodge of flavors you get from the new 3-Way, and it lacks a certain acidity of our new favorite beer, but it’s really drinkable. I can see why so many beer nerds are tripping over themselves to drink these beers.
So I must pose a question: Is the new hazy IPA craze a fad? Or is this the new normal?
On the one hand, hoppy beers have been getting less and less bitter lately. When I started this blog five years ago, the term “hoppy” was a watchword for both IPA lovers and bitterness haters. Lots of people loved hoppy beer. Lots of people hated hoppy beer. In the time sense, the meaning of hoppy has changed. The word doesn’t have the same connotations. And at the same time the IPA category has grown to encompass a wider selection of flavors.
So perhaps these sweet ultra-flavorful beers are just the next step in IPA’s evolution.
But there have been a million attempts at creating new IPA substyles in the last five years. White IPA, black IPA, brown IPA, red IPA: brewers have tried all the colors of the rainbow. Each had it’s moment and faded again. Examples of each are still around, but the volume is lessened considerably.
So which is it? A flash in the pan, or the future of beer?














