Media Landscape Brief for the Netherlands
Below are a couple of important players within the media world in the Netherlands.
Social media: AGCS: Located in Amsterdam
a creative operations company that focuses on building display advertising for agencies and publishers. Their creative designers and developers have the expertise to develop advertising campaigns that align with their clients' marketing strategy. They write clean and creative code through their framework that is compliant with the specifications of any ad server, enabling their clients to adapt their solution anywhere they desire.
https://clutch.co/profile/agcs
DELTA (Dutch cable operator) cable provider in The Netherlands which provides cable T.V. Internet, and telephone services.
EQT Partners: A Swedish private equity group of 29 different funds within the EUR 61 billion in raised capital. Has a focus on industrial, consumer goods, technology, media, telecommunications, and health care and services. EQT took over cable operators Caiway and DELTA, which were two of the most dominant cable operators within The Netherlands.
Public radio and TV face stiff competition from commercial stations. Viewers have access to a wide range of domestic and foreign channels, thanks mainly to one of the highest cable take-up rates in Europe. Every province has at least one local public TV channel. The three national public TV stations enjoy high audience shares.
National and commercial companies generally dominate the media here. In the Netherlands.
People are generally switching to digital media such as televised, radio, digital media and social networks to get their information rather than print media. Paid circulation of daily newspapers in The Netherlands roughly drops between 3-4 percent every year.
The two national radio stations that compete on news are Radio 1, a public broadcaster and BNR, a commercial station. Although most stations are generally music stations, there is a small percentage of radio that is discussion-based. 82 percent of radio listening is spent on live radio segments.
Algemeen Dagblad-national and daily news
De Telegraaf-national and daily news
NRC Handelsblad-national and daily news
De Volkskrant-national and daily news
Trouw-national and daily news
Het Parool-Amsterdam daily news
Het Financieele Dagblad-financial daily news
Vrij Nederland-news weekly
People in the Netherlands have increasingly been watching TV on laptops and smartphones, as well as other tablet devices where they can access television now from. The most popular programs seemed to be soccer programs in 2016, as well as reality shows and game shows. With the Netherlands public television programs, some programs are made to educate citizens within the Netherlands. In the show Costa!, some scenes discuss and teach ways to have safe sex while also being entertaining to the public. Programs like this one are funded by foundations such as the Dutch Foundation Against Sexually Transmitted Diseases, the Netherlands Heart Foundation and many more to educate the public on important issues within their country. Television is an important medium to access information alongside its counterparts like the press, radio, the internet, and social media.
Sky Radio-popular commercial FM station, continuous music
Radio 538- popular commercial FM, pop and dance music
BNR Nieuwsradio- commercial news
Algemeen Nederlands Persbureau (ANP)– news agency
FRNW- International radio and public multimedia
DutchNews.nl- news in English
There were just under 16 million people who use the internet every day in 2016(Internetlivestats), comprising 94% of the population.
There is a growing number of online-only media in the Netherlands. Some focus on news (Decorrespondent.nl, Nu.nl, hundreds of hyperlocals) and others on specific subjects like tech, finance, food, culture or lifestyle. The online newsstand Blendle.nl reached one million subscribers in 2016. Journalists are very media-oriented now as well as many politicians. Primarily, the use of twitter is used heavily by not only these individuals but also news stations as a second medium to put news out onto.
https://medialandscapes.org/country/netherlands/media/sources
Press freedom is extremely valued in The Netherlands. The Netherland government supports the free press within the country as well as outside the country. There is a robust legal framework that protects journalist's rights and extends this to confidentiality of sources those journalists use. In the Netherlands, there is a federation called the NVJ which is an active union with a whole legal department and educational programs for journalists specifically. The rise of populist parties on the right and left is a growing challenge to press freedom. The legitimacy of the free press is being questioned and intimidated by these groups. With online social media platforms, the freedom of the press has been more visible than any time before within the Netherlands. The Netherlands media remains independent and is deeply ingrained into Dutch society. The free press in the Netherlands is considered by international standards, free from governmental or other interference. The greatest threats to the freedom of the press at this time in the Netherlands are right and left-populist movements and organized crime affiliates.
https://rsf.org/en/netherlands
https://www.bbc.com/news/world-europe-17741366
Geert Wilders runs an Instagram account currently that frequently posts on a day to day basis. On his pictures he posts, one can generally see an array of comments that are both positive but also extremely negative towards him as the populist leader. He has over 660 posts and 89 thousand followers. He is also not following anyone. On his Instagram bio he has a link to his website www.geertwilders.nl He seldom appears on TV and usually always refuses to be interviewed, but tweets daily. His tweets therefore often end up in media items.
Wilders also utilizes Facebook, Twitter, and a business email for inquiries. Recently Geert Wilders Instagram has been blocked due to remarks he had made about a political rival. However, Wilders relies on twitter to send out messages heavily, due in part to threats that have been made against him by Islamists. On Twitter, he has over 811,000 followers. The tweet that led to Geert Wilders being blocked on twitter described a progressive center-left party as being "suckers…who import ever more Islam and then weep crocodile tears over the consequences, such as honor killings."