#codered4climate

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Why beauty brands are coming together to hashtag #CodeRed4Climate

On Tuesday, September 21, over 100 beauty brands from makeup to skincare, spammed Instagram in hopes to highlight the importance of climate change. Collectively taking action, participating brands changed their social media profile images to bright red, catching the attention of many loyal consumers.

The initiative was created by Versed Skincare’s founding president Melanie Bender, in partnership with Fossil Free Media, who worked to assemble the participating brands to sign a letter of congress asking leaders to adopt critical climate solutions. The initiative was developed soon after the UN reported the climate crisis as a “code red for humanity”. 

Consumers and fans are encouraged to take part in this initiative. The Website Codered4climate.org provides an easy script for anyone who wants to get involved. Beauty is a billion-dollar industry full of trend makers and influencers and they want to use that to their advantage to kickstart a movement of climate responsibility. 

Brands we love that are on board with #CodeRed4Climate include:

Milk Makeup

Youth To The People 

Ilia

Glow Recipe

The beauty industry is becoming more eco-friendly as more consumers are pressuring brands to disclose whether or not they are eco-friendly, vegan, and cruelty-free. Working to become earth-friendly and waste-free is a constant process and brands that don’t hop on board might face boycotting issues. Surely, we have seen this happen to NARS cosmetics after consumers boycotted the brand when they made the decision to go back on its cruelty-free promise. 

So how are these beauty brands supporting the #CodeRed4Climate?

Product refills are becoming new to the market, allowing customers to reuse old bottles to reduce waste

Ocean Waste Plastic (OWP): plastic collected from beaches, rivers, lakes, and other natural bodies of water that is then transformed into pellets that can be repurposed

Using organic ingredients from suppliers

The 100 plus participating brands working to end climate change understand that in order to see change they must work together; and working together also means working with consumers. 

“To ensure your products are not tested on animals, look for labels that say “Cruelty-Free” or products featuring the Leaping Bunny logo (an internationally-recognized certification that confirms a product is not tested on animals)” says Versed, one of the participating brands. 

For more on the #CodeRed4Climate initiative and how to get involved, plus to view the full list of beauty brands who have signed on, visit codered4climate.org.

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Milk Makeup (picture from allure.com) 

[muachronicle]

I HATE talking on the phone but this is too important for me not to call. I hope you will too! I’m so happy to see the beauty community coming together to push for lasting impact to save our planet. So grateful to @izzyzerowastebeauty and @becoming_eco_friendlier for being amazing educators and change makers in this space. #Repost @izzyzerowastebeauty ・・・ We, together with more than 100 brand allies in beauty and so many of you, recognize the climate crisis is on our doorstep. We also see the window back to a stable planet getting narrower each year. This is a #CodeRed4Climate. It’s no longer enough to care. Humankind must act—and to get there in time we must act together. Today, we at @izzyzerowastebeauty pledge our continued commitment to climate action including our efforts of launching a carbon neutral brand that is 94% less plastic and zero waste. Also today, we’re coming together as an industry and as a community, collectively calling on our lawmakers to pass the climate legislation we need. We invite you to join us in action by calling your lawmakers at 202-318-5170 or visiting CodeRed4Climate.org. It’s simple and—most importantly—it works. #CodeRed4Climate. https://www.instagram.com/p/CUGQti9hoqZ/?utm_medium=tumblr

[carmnyc]

I, together with more than 100 brand allies in beauty and so many of you, recognize the climate crisis is on our doorstep. I also see the window back to a stable planet getting narrower each year. This is a #CodeRed4Climate. . This is a #CodeRed4Climate. It’s no longer enough to care. Humankind must act—and to get there in time we must act together. . Today, we’re also coming together as an industry and as a community, collectively calling on our lawmakers to pass the climate legislation we need. . I invite you to join me in action by calling your lawmakers at 202-318-5170 or visiting CodeRed4Climate.org. . It’s simple and—most importantly—it works. #CodeRed4Climate. _______________________________________________ . . . . . . . . . . #skincarma #maleblogger #CodeRed4Climate #explore #climatecrisis #globalwarming #climatechange @skincarma @skincarmanyc @itsplaneta (at Downtown Brooklyn) https://www.instagram.com/p/CUFgKi2LOb7/?utm_medium=tumblr

[carmnyc]

I, together with more than 100 brand allies in beauty and so many of you, recognize the climate crisis is on our doorstep. I also see the window back to a stable planet getting narrower each year. This is a #CodeRed4Climate. . This is a #CodeRed4Climate. It’s no longer enough to care. Humankind must act—and to get there in time we must act together. . Today, we’re also coming together as an industry and as a community, collectively calling on our lawmakers to pass the climate legislation we need. . I invite you to join me in action by calling your lawmakers at 202-318-5170 or visiting CodeRed4Climate.org. . It’s simple and—most importantly—it works. #CodeRed4Climate. _______________________________________________ . . . . . . . . . . #skincarma #maleblogger #CodeRed4Climate #explore #climatecrisis #globalwarming #climatechange @skincarma @skincarmanyc @itsplaneta (at Downtown Brooklyn) https://www.instagram.com/p/CUFgDk-rTwW/?utm_medium=tumblr