COMMERCETOOLS LAUNCHES ACCELERATOR: SET UP A PWA ENABLED MODERN COMMERCE STOREFRONT IN WEEKS
The leader of next-generation commerce software, commercetools, launches the commercetools Accelerator. It helps the brands and retailers to set up a modern commerce storefront in weeks, not in months. This is a flexible solution empowering enterprise to smoothly connect to their back-end systems such as ERP, OMS and others. It also allows integrating complex product catalogues, easily add other channels and running with commerce initiatives right away.
What Exactly is the Accelerator?
The commercetools accelerator offers brands and retailers in launching enterprise commerce initiatives in weeks not in months. This solution is very flexible and enable the enterprises to connect to their backend systems easily. In the commerce integration marketplace, the available options are already included in the storefront and frontend options.
To get a Progressive Web App (PWA), the newly launched Accelerator combines vue storefront with the powerful commerce platform. It can be personalised and evolved based on the requirements. A PWA is a website which interacts, browse items and make purchases as the frontend of the customers. When compared to a typical website, PWA’s main benefit is that they provide app-like features like app-like look and feel, working offline without installing anything.
Both Vue Storefront and commercetools:
· Are Headless: This means the frontend and backend are independently interchangeable.
· Supports GraphQL and microservices, a new and compelling way to query APIs.
· Allow the use of modernized JavaScript stack.
· Are favourable for development for getting up and running quickly and speedy prototyping.
They also help in solving the following issues:
· The commerce platforms which are currently used are not designed to handle high demands and performances.
· The issues related to time-to-market and click and collect solutions.
· Making the import data easily available to any sales channel.
This excellent combination empowers the businesses to implement a great customer experience for the mobile and desktop in a fast and efficient way. Once the store is established, the user is enabled to grow into a very flexible commercetools platform and take benefit of all the enterprise competencies offered.
Accelerator: Who Desires it the most?
The commercetools Accelerator enables the businesses to initiate the process quickly along with being flexible to expansion in future after the initial steps. This is perfect for the businesses who want an MVP to market quickly. The enterprises might be dealing with either complex business models and product catalogues which require a more flexible solution, for whom time-to-market is a critical factor or the businesses who already have an online presence but face peak-performance issues because of poor legacy commerce solutions and implementations.
The Accelerator empowers the enterprises to get an online commerce presence within weeks and not months. This creates a smooth first step to drift away from the rigidity of legacy platforms.
As per a study from Digital Commerce 360, 30% of the retailers believe that COVID-19 will enhance their E-commerce business. 36% of them are being precautious and following a wait and see approach with regards to COVID-19 and rest of them are being proactive. The commercetools Accelerator is a chance to be proactive and enhance your E-commerce business as it gives a platform to initiate the business in a few weeks. It also helps in solving the retail pain points including the time to market issues, product data importing challenges and handling peak performances.
commercetools is a platform that is needed to create and launch the enterprise-class commerce store faster than ever. It also provides essentials such as lightweight frontend frameworks, cloud based deployment, full-blown CMS integrations, and many more.
SynergyTop is a proud commercetools partner and it's working towards achieving commercetools vision to help the rest of the industry embrace #MACH with the same passion as the 250+ commercetool'ers around the world.
SynergyTop leverages all the facility provided by commercetools like Accelerators, Integrators, Merchant center, Marketplace etc. to provide seamless commercetools implementations. At SynergyTop, we have a team of best in the industry consultants on headless commerce experience and cloud solutions. Write to us at [email protected].
To know more about the benefits of building a website with commercetools, read our blog: https://synergytop.com/blog/benefits-of-building-an-e-commerce-site-using-commercetools/