From Opportunity Areas to Concept Development
With the opportunity areas clearly defined, the process shifted from broad exploration to constructing more concrete concepts. Instead of generating more ideas, the focus now was on refining, combining, and selecting the most promising ideas or opportunities to move forward with from what had already emerged.
At this stage, three key questions guided the development of each concept:
What specific problem is this concept solving?
How does it work as a system, not just a feature?
What would make people adopt and trust this?
Structuring the Concepts
Rather than jumping to polished solutions, each concept was formulated by thinking through elements that would make it whole:
Core Idea – the central intervention.
Value Proposition – what are we offering to make the system better.
User Journey – how a vendor will navigate in the new system.
This helped develop a well thought out and structured concept rather than coming up with ideas and features.
Outcome of This Stage
The result of this phase is a set of early-stage concepts that are more cohesive than individual ideas but still open enough to evolve.
These concepts are still not final solutions, they are working hypotheses. The next step is to evaluate them more critically: how they perform in real contexts, what trade-offs they introduce, and which ones are worth developing further. So we will be looking at the concepts not just with regards to the user but also the backend and all the stakeholders involved so that the concepts are grounded in real constraints and behaviours, which would be more actionable and not just remain as ideal scenarios or possibilities.
