CONSCIOUS ambassadors
As mentioned previously, for the business plan I intend to incorporate the use of ambassadors as promotion for my app. I want to have at least few options to choose from; from the cheaper side to the more expensive. These ambassadors need to have an established social media presence, similar target audience to CONSCIOUS and interest in second hand shopping and sustainability.
For my first option, I want to look at Leena Norms who is a YouTuber and a content creator. Even though Leena is primarily a book-focused channel she also has a series of videos titled 'A Guide to Positive Panic' where she discusses environmental issues.
My second option is Jack Edwards. He is also a booktuber with a significant following, but as a London-based creator he posts a lot of vlogs and thrift shopping videos which seem to be very popular with his fans, mostly young female demographic.
The third and last choice so far is Ashley from Bestdressed. She is an established YouTuber with over 3.75M subscribers. Her main focus is on thrifting and second-hand shopping. She is politically engaged and speaks up a lot about a possible sustainable fashion future. She would be the ideal choice since she has the widest reach out of these three content creators.
For my proposal I will be researching the specific numbers needed to tell how much a sponsored video would cost for each of these channels and determine if that is in any way viable. Since it is the primary choice of a business plan, I feel like investing into sponsored videos, especially considering the CONSCIOUS target audience, would be for the best.