เคยเขียนถึง Curbed ไปทีหนึ่ง ปรากฎว่าโดนซื้อซะแล้วโดย Vox Media บริษัทแม่ของ The Verge มูลค่าน่าจะราว $30M (NYT)
In a phone interview, Jim Bankoff, Vox’s chief executive, said that the time was right for expansion and that the Curbed brands were a smart addition because they coveted the same kind of reader.
“Both Vox and Curbed value storytelling and as a result have attracted the otherwise hard to reach young, affluent, social consumers,” Mr. Bankoff said. “We think this combined expanded platform will clearly attract premium advertisers.”
"It's not a local play. These are huge mainstream consumer categories: food/dining, home/real estate, style/retail are among the most popular cable networks and tv shows, magazines, etc .... yet who really owns the categories from a digital media perspective, especially among rich young adults online?"
Through the acquisition, Vox is now in six of the biggest consumer lifestyle categories, including sports, technology, dining and real-estate. Vox will continue to grow Curbed on the local level but it will also invest in national editions of its properties.
โมเดลธุรกิจของ Vox และจะส่งต่อไปยัง Curbed (Fortune)
Vox Media CEO Jim Bankoff said he was hoping to use the company's technology platform and its ad products to "blow out these major consumer categories."
He pairs this content with new advertising formats that make creative use of the medium, an experiment the company tweaks constantly thanks to Vox Media's nimble technology platform, which it calls Chorus.
Vox has earned a reputation for high-quality content, producing sleekly photographed articles that integrate multimedia in a smooth and sophisticated manner.
