On Hyper Local @onhyperlocal - Tumblr Blog

Publishers say memberships are a way to both pull in more dollars and develop more engaged audiences. But not everyone can pull the model off.

A digital subscription starts at £2 per week and includes other perks, like an Amazon Echo Dot for the earliest batch of annual premium subscribers.

It swapped out the meter for a premium model on Thursday, tucking content like opinion columns, features, analysis, and exclusive interviews behind a hard paywall. A digital subscription starts at £2 per week for digital access to premium stories (£6 per week includes access to smartphone and tablet editions), and includes other perks like exclusive events, a year of digital access to The Washington Post, and an Amazon Echo Dot for the first 1,200 annual premium subscribers. A subscription also unlocks comments, which were suspended earlier this year.

#paywall

"We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet."

#theverge

The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works,...

#theverge #businessmodel

"The way I'm thinking about it right now is that we've moved from RSS readers and desktop web to very much having our stuff mediated by a series of icons on homescreens."

#theverge

It’s video all the way down.

Selling display ads is no longer really lucrative enough to support a business. At the same time, sponsored ads haven’t been able to replace them. So what’s next? Video ads. And to sell video ads, you need video.

We’re living through the effects of an ongoing shift away from text and pictures and toward video as the primary product of digital-media companies, a break that even the best-capitalized media brands are navigating only with difficulty.

The pain of the new regime is probably felt most keenly on small sites. There are a few ways to sell ads on websites: You can sell space and inventory more or less directly to advertisers (and make more money), or you can set up with an automated network like Google AdSense (and make less money serving up janky ads).

BuzzFeed will be fine — as will Vox and Vice. They have enough money to produce video. It’s the middle class of digital media — the kind that doesn’t have the cash or ability to build a large video operation — that’s nervous.

#video

Mark Patricof just shopped Nick Denton’s loved-and-hated media company — and fetched $135 million.

#gawker

"Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it's a lifelong feeling of trying to make sense of a world that you're not necessarily inside of or a part of."

The Outline will focus on a certain kind of reader. “They live in urban areas. They’re really tech-savvy. They fund Kickstarter projects. They eat farm-to-table food. They care about politics, they’re engaged…The data is really starting to show that there are a lot of people who self-identify as smarter and savvier and less susceptible to bullshit, and are hungry for a story every day, or multiple stories every day, that talk about their world. The world that is important and valuable to them, in a way that serves their intelligence and doesn’t talk down to them. It’s not condescending. It doesn’t dumb things down. It isn’t trying to play for every possible person who might read a story.”

Josh Topolsky is riffing. He’s just finished telling me that his new media startup, The Outline, isn’t interested in recapping the latest hit TV show or writing a “Five Things You…

But The Outline is different from those companies. Unlike Business Insider and BuzzFeed, which are out to conquer the web by generating massive scale, Topolsky wants to be intentionally small. He'd be happy with a monthly audience in the "double-digit millions," a far cry from BuzzFeed, which earlier this year reportedmonthly content views in the billions.

It's important to him to reach the right people, not necessarily the most people. For The Outline, these are urban sophisticates, the type of people who eat farm-to-table organic foods and back interesting projects on Kickstarter. He's betting many of them are fed up with garbage content popping up on social media and are looking for an alternative.

Serve up a limited number of quality articles (no quota, but he ballparks it at between 15 and 20 daily) focused on three topics: power, culture and the future.

The team that built Washington's most unconventional modern media juggernaut is divorcing, thanks largely to the most conventional reasons: ego, power, and money.

#politico

The German media giant paid more than 10 times revenue for the online news site.

#media #businessinsider

As Re/code has grown and morphed, we have always been on the lookout for great talent to take the site to a new level.

From SAI to Quartz to Recode

http://qz.com/obsessions

#quartz #obsessions #media #newsroom

Today we're announcing the official launch of SkiftX, Skift's in-house content studio. Our group of designers, storytellers, directors, and coders are rede

ยุคสมัยของ content site ที่หันมาทำ creative studio

#marketing #skift #creatives

Layoffs hit both media companies as they try to keep up with the evolution of online and mobile video.

Huffington Post กับ Upworhty ลดขนาดทีมวิดีโอลง หลังแผนเดิมไปได้ไม่ดีอย่างที่คิด

#video

Jim Bankoff, CEO of Vox Media, wrote a helpful explainer of the Re/code acquisition, so we're posting it here.

Vox ซื้อ Recode คำอธิบายเต็มๆ จาก Jim Bankoff CEO บอกว่าซื้อเพื่อเก็บพอร์ตเว็บไอทีธุรกิจ และขยายฐานไปด้านสัมมนา

#vox #recode #newmedia #acquisition

Vox Fundraising

Yet Another Big Funding Round for a Big Web Publisher – This Time for Vox Media

More $46.5M

#voxmedia

Trending Blogs

Recently Viewed Blogs

On Hyper Local