A Little About Coolstorys
Coolstorys is a big idea born from a meme, addressing the online fear of missing out by giving users a choice to slow down their stream and view the bits of content that make up a cool story. We introduce the Tray, a new view feature of mobile content, one that is a transparent glimpse of the references and inspiration within a story, allowing readers to get to the point of the story, efficiently.
Our mantra, “storytooling”, refers to the conceptual and strategic elements of storytelling.
Who will use Coolstorys? Active mobile readers, students, participatory media enthusiasts, and those interested in the slow web movement who want to source if a story is worth the read will use Coolstorys as a way to gauge the author's knowledge, "truthiness" and opinions on a subject.