Oct 15, 2019
Copywriter's Advice About Getting to the Point [Business]
Copywriter's Advice About Getting to the Point [Business] They didn't teach this in school! #SEOWriting
As copywriters, if we’re writing in the traditional textbook inverted pyramid style, offering the who, what, when, why and where, then it’s pretty straightforward. The facts are stated upfront and we’ve got good content.
Here’s where it gets tricky. Most writers don’t want to write just to convey the facts so bluntly. Reading any copy that gives the facts up front can dehumanize a story and…
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