From plastic to leather, solid wood, and even synthetic and plant-based products, automakers are constantly exploring the possibilities of interior materials.
Leather has long been used as a material for luxury car interiors and is still a “necessity” for many high-end models. However, in recent years, several car brands are vigorously promoting the development of leather alternatives, some brands have even or plan to completely abandon the use of leather materials.
Volvo announced that by 2030 the company will completely abandon the production of cars with animal leather, and instead use environmentally friendly, recyclable materials. Mercedes-Benz, BMW, Land Rover, Bentley and several other car brands have long offered leather-free, eco-friendly interiors as an option. Tesla has already abandoned leather as an interior option, and Rivian, another American car-making start-up, is about to launch its R1T pickup truck offering only vegan leather seats.
With animal protection and environmental protection concept deeply rooted in people’s minds, consumer mentality also changed, especially young consumers are not as favorable as in the past animal leather, a new consumer choice is quietly formed. Cork is one of the rising stars in automotive interiors.
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Automotive Interior Revolution: Sustainable Cork
