Cornwall Food Foundation
For a live brief project at university we were tasked with designing a suitable banner and postcard design for a charity, Cornwall Food Foundation. I was up against 24 other students from my year group, making it a competitive brief. My idea was chosen to be taken forward and used at the local food market by the charity.
The layout takes a recipe style, showing the components of the charity and what they work with. By combining food and objects (like a tractor), the audience can see the different areas they want to ‘talk’ about. The simple style of the banner and postcard makes it easy to look at and understand.
The final idea was sent off to the client who then printed the idea onto a banner and a set of postcards, which were to be given out at the food market.
The local farmer’s market took place on the 15th March,The banner and postcards stood out well due to the bold graphics, colours and white background.