#corporateventuring

[insights2innovation]

3 reasons for Corporate Venturing

More SPEED: Leaving the organizational stage gate keepers behind, the go-or-no-go decision is made by the customer in direct feedback.

Less RISK: Learning through failing products may evolve to an image disaster for corporate brands. Startups are more likely to be forgiven or even to build a fan community, which suggests improvements.

Still FITS: Developing intrapreneurs is the easiest way to make sure the startup team knows the organization and its needs the best. But sometimes a fresh perspective from outside ignites the most powerful unforeseen innovation.

[insights2innovation]

1976 Hippel: Success and Failure of internal corporate venturing – an empirical study and analysis

“Corporate Venturing came into prominence in the 1960s...”