#cottonincorporated

[denimhyde]

COTTON INCORPORATED 

Preference for Polyester May Make Fast Fashion Brands Vulnerable 

[clarissaladner-blog]

Cotton Incorporated Trip

Cotton is one of the most widely used and beloved fibers in the world. It can offer several variations of fabrics and can create beautiful pieces of clothing. When visiting Cotton Incorporated this past week, I was truly inspired by the mission and values of the company. 

Founded in 1970, Cotton Incorporated's main mission was to combat the loss to farmers, textile workers, and everyone involved in the cotton chain, as synthetic fibers were selling at an all-time high. There was a huge threat to cotton and its inevitable extinction. They strove to encourage and remind the mills about cotton and its desirable qualities like the ease of care, comfort, breathability and quality.  

When visiting Cotton Incorporated in New York City, we met Aubrey Howard who is in trend forecasting and fashion marketing. She told us about the company and her experience. Her job includes traveling to Asia, Europe and South America to search for cotton-rich items and sometimes yardage, to then bring back for the product developers to analyze. They then put it in swatch packets to give to clients. The three main categories that these forecasters search for is active, denim and general cotton-rich apparel. 

She has to deal with exchange rates and budgeting, so this job not only takes a lot of creativity and an eye for fashion but a lot of thought and work. One main aspect of Cotton Incorporated is that it's not-for-profit. They are there to inspire their clients and give them amazing ideas for their next collections. Once they have gathered all the information from the cotton-rich garments and fabrics, along with outside research, they will create presentations and trend reports for their clients. Their presentations will include three main points: macro trends, colors, and fabric and silhouette. 

This visitation and small interaction with Cotton Incorporated, has truly inspired my career goals, and I am very interested in exploring more about Cotton Incorporated. I would encourage everyone (including myself) to pay attention to the clothing we buy and purchase cotton-rich garments. Cotton Incorporated is doing a lot for the industry and is an amazing resource for companies.

[vintagelamode]

Tuesday July 2, 2019   - Cotton Incorporated 

Today we headed to Cotton Inc New York City. Cotton Inc was created in 1970 as a commitment to sustainability. The goal of the company was also to make up for a loss in the market due to synthetic fibers. Cotton Inc has global offices in New York City, Turkey, Greater Europe, China, Latin America, and South and East Asia. The New York City offices main focus is the fashion forecasting side. 

During our presentation we learned, Cotton Incorporated is completely non profit. Their aim as a company is to go around to different companies and designers and influence them to use cotton as a sustainable fabric. It is a common myth that cotton is the worst fabric for the industry due to the amount of water it is used. We learned that Cotton Inc actually uses recycled rain water in the production of all their cotton and everything is reused. Overall I think it is important for fashion lovers to look into the importance of using cotton in garments! Because cotton is truly the “Fabric of Our Lives.”

[gazellestl]

GUESS Partners with Cotton Incorporated's Blue Jeans Go Green™ Program by launching a Denim Recycling Campaign this fall @guess @cotton_incorporated #fashion #guess #cottonincorporated #gazellestl