My latest: Atlanta producer Coby C for The Inside Source
Wednesday, April 13, 2011
Atlanta Producer Coby C (aka Count Rockula) Mixes some of the Deep South Underground’s Finest
His studio is a den of synthesizers, keyboards, speakers and soundboards—some ready to craft a few beats and others awaiting assignment—but for Atlanta producer,Coby C (aka, Count Rockula), there is flow to the constantly evolving vault of recording tools and toys. The 31-year-old artist has produced a bevy of the southern capital’s underground hip hop sounds, including those for his own band, Classic Plus, as well as for new artists new artists Ben Lawless (Bon Vivants and King Congregation), Ryan Rasheed (Leblaze, Prefuse 73) and hip hop artist Chill Wealthy. He also just scored the soundtrack for the just-released independent feature, "Mad World".
producer Coby C in his Atlanta studio (image courtesy of Coby C)
When new projects present themselves, so do a completely new set of technical opportunities and challenges. He often turns to eBay to meet them. “In today’s media meltdown, a producer wears a lot of hats and has to cultivate skills in all areas associated with making an album, from engineering to remastering the final audio recordings to manufacturing of physical copies,” he said. Finding the right effects processor, beat machine or microphone to channel ideas and record an album is a task Coby C approaches with as much care as he does casting a team of engineers and musical appearances. When he's shopping eBay for gear, "synthesizer", "synth", "vintage synth", "analog", and "Oberheim" are among his most frequently keyed in search terms.
Coby C Video (via YouTube)
Hong Kong Harbor at Night (via YouTube)
Once he's done with a piece of equipment, he is out with the old to make room for the new. On his eBay store, Synthaholics, he boasts an on-again, off-again Power Seller status. His best selling tip? “Everyone has a different idea of what ‘great condition’ means,” he said. “I try and describe as positively as I can, so if it’s in great shape, I will say ‘near-mint’ but also include photos that support this."
(images courtesy of Mali Azima)