Feb 22, 2023
I know why they didn't do it, but this would have been much funnier if Cracker Jill was white
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I know why they didn't do it, but this would have been much funnier if Cracker Jill was white
So the inside is still "Cracker Jack"? You gotta be shitting me.
I Am Cracker Jill Contest
Enter Frito-Lay I Am Cracker Jill Contest at the official page for the chance to win $5000 cash prizes and a free trip.
Cracker Jill (MM #4035)
Cracker Jill (MM #4035)
No, the title of today’s episode is not a mistake. Frito-Lay has announced that America’s favorite caramel-covered popcorn and peanut snack has a new identity, Cracker Jill. Now don’t worry; the beloved Cracker Jack isn’t going anywhere. This change is more marketing and inclusion-driven than a name change…
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Jack And Jill
The boys of summer are back. Yesterday was opening day for Major League Baseball. Tonight, the Amarillo Sod Poodles’ season opener is slated, with a match-up again the Midland Rock Hounds. I’m planning to be there. Buy me some peanuts and Cracker Jack, right?
Except now we can also buy Cracker Jill. The contents are the same as their masculine counterpart. It’s just that maker Frito-Lay, which is owned by Pepsi, is celebrating women in sports. And it’s about time.
Unfortunately, as you might expect, unwoke heads are exploding online, shaking their heads and all the usual naysaying that goes on whenever a cultural icon is changed even the least iota. As usual, if people stopped to actually read the article, they would learn this is far different from replacing Aunt Jemima. And it’s not woke, it’s just a familiar snack coming in dual packaging.
It’s not like Disney getting caught in the middle of a political battle. It’s not like they are removing culturally inappropriate or offensive imagery. And they aren’t renaming the team to something benign. All they’re doing is recognizing that women in sports should be celebrated.
Some have accused Frito-Lay of pandering to an audience and a cause. I call it target marketing. If this is pandering, then Phillip Morris was equally guilty when it introduced Virginia Slims cigarettes targeted to women in 1968, and Omaha’s Storz Brewing Company was equally guilty in 1953 when it launched Storzette beer for women in diminutive eight-ounce cans.
Interestingly, when the marketing is intra-gender, as in the cases of Bethenny Frankel creating Skinny Girl cocktails, or Sara Blakely and her Spanx empire, it’s all good. They are just savvy marketers. It’s too bad some people see evil agents of change behind every tree.
I’m putting Frito-Lay into the former camp. No, they did not introduce a product made by or for women. They just differentiated a package. And it comes at a time when baseball’s first female team manager, Rachel Balkovec, has taken the helm of the Tampa Tarpons Class A minor league team. Tonight will make baseball history in their season opener.
So yeah. Have some peanuts and Cracker Jill--or Jack. Celebrate baseball. Celebrate women and men in sport. And if you are man enough, guys, you’ll buy a pack of Jill to show that support.
Dr “Take Me Out With The Crowd“ Gerlich
Audio Blog
when an opportunity comes to help elevate and support young women i am allllllll in 🖤