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Hayes Davis from Union Metrics spoke of a specific use case involving an app owned by a couple of B-list celebrities that was going south fast. Certain events triggered a general public anger at the app and its creators. Davis talked about how data, in this particular situation, can be used to monitor the conversation surrounding a crisis for a brand. When the data assists as a listening tool, organizations can get on top of major problems quickly and determine the communication that needs to go out to the user base to pivot the conversation, or at least to control it and continue monitoring.

Trends in Social Data

#social media crisis #crisis communication #crisis comms #Big Boulder 2017 #Big Boulder

The point: Bad things happen when you don’t participate in the conversation. You lose control. You create an entirely new storyline. People fill the black hole with speculation and hearsay.

Crisis Communications: Advice from a Former Reporter

#crisis communication #crisis comms

Trust Cho Pei Lin's expert PR consultancy services in Singapore to protect and rebuild your business reputation with effective crisis manage

#crisis planning #media response #PR consultancy #brand protection #crisis comms #internal messaging #reputation management #Singapore PR #public relations #risk response

Avoid Big Mistakes in Crisis Communication – Learn the Right Way Today

A single mistake during a crisis can ruin years of hard work. Many companies have been caught off guard just because they didn’t have a crisis communication plan. This helpful article, "Common Mistakes in Crisis Communication and How to Turn Them Around," shows you what has gone wrong for others—and how you can avoid the same.

Read the Blog:

When information travels so fast, a crisis escalates within seconds to ruin the reputation, stakeholder’s confidence, and ordinary…

It’s easy to make errors like delaying a response, hiding the truth, or ignoring social media. But each of these can hurt your brand’s image fast. This article shares eight common mistakes that businesses often make. More importantly, it shows how to fix them with clear steps.

You’ll learn why having a trained spokesperson matters, how to stay honest, and why you must speak with empathy. It also explains how internal updates help your team stay calm and informed.

If you have been searching for real tips to handle public crises better, this article is for you. It’s simple, practical, and right to the point.

Don’t wait until your business faces trouble. Read the article now and be ready before a crisis hits. A strong crisis communication management plan has always been the key to building trust and bouncing back stronger.

#crisis management #crisis communication management #public relations crisis management #crisis comms

Image source: The Found Animals Foundation.

Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s still all about crisis comms.

Social media marketing and PR both play different roles for brands, especially in a crisis communication situation. So, In a Brand Crisis, Should You Turn to Social Media Marketing or PR? Andrea Holland and Sarah Elder tackle this question for Entrepreneur. The golden rule?

“First rule of thumb, crisis management begins before there is an issue.”

For more on that, see our complimentary post Preparing for the unexpected on social media.

That’s it for this week; we’re keeping it short and sweet.

And if you’re in ATX for SXSWi, swing by the Omni on Monday night for the Startup Crawl from 5-10pm and say hi!

#Friday Reads #crisis communication #crisis comms #SXSW 2017 #SXSWi 2017 #SXSW #SXSWi

Why Instagram is a great crisis tool

Does your brand need a little crisis control? Instagram can help bring your brand to the mend by one simple upload. Just ask former New York Times executive editor Jill Abramson.865

Continue reading on PR Daily.

#Instagram #social media #crisis communication #crisis comms #branding #public relations

Social Media & Crisis Comms

Sure it's fun managing an account, dealing with likes, awesome comments and the odd negative nancy who complains about everything, but what happens when the sh#t really hits the fan?

TIMING IS EVERYTHING In the PR world, you prepare holding statements and have a plan ready. Also you have some time on your side, because those papers are only going to print in about 24 hours. With digital this is not the case.

Bad news travels fast. I complain, my friends retweet the complaint, their friends do the same and the next thing you know you are trending on Twitter but in a BAD way.

When responding to an online crisis you need to respond quickly. You won't have days but hours. The first 24 hours are critical.

HAVE A CONVERSATION

Traditionally you could put out an advetorial or press release. Not anymore, social media is about having a conversation. People want answers and they wanted them yesterday. Be prepared to answer tough questions and know what you are going to say. Be able to back up your plans.

PREVENTION IS BETTER THAN CURE

Make sure that you are listening to what people are saying about your brand. Set up ORM software and monitor all channels. A complaint can start from anywhere.

Start building sincere relationships with key influencers. These not only create credibility but could help you in times of crisis.

Make sure everyone on your team knows the plan.

#social media #crisis comms #pr #communications