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SHE BLOG 🙀 💻 ‼️
This makes me think of a famous definition of photography by the prolific 20th-century street photographer Garry Winogrand: 'A still photograph is the illusion of a literal description of how a camera ‘saw’ a piece of time and space.' Likewise, a Story is the illusion of what your smartphone saw. Or better, of what the hybrid you-and-your-smartphone saw—as if there was a you without a smartphone, anymore.
Why 'Stories' Took Over Your Smartphone
Instagram video marketing vs. the algorithm and more
Advice for boosting your Instagram video strategy, and more! 🍻
Join us for the next office hours on Instagram and Facebook Live at 2pm PT/4pm CT Thursday, May 17th.
I left this important business accessory in a Staples.
1978.
Get your social media marketing questions answered in real time on Facebook and Instagram Live.
Responding generously to valid complaints will make you look good to consumers, and being gentle and professional in dealing with crazy or unreasonable comments can also be a win. This is an area where you may want to be willing to lose some small battles in order to win the overall war.
10 tactics for handling haters on Facebook
The 5 metrics you should pay attention to now on Instagram + more! 🤓📊
Catch up on our latest office hours here, then join us for the next session this Thursday 5/3 at 2pm PT/4pm CT to get your social media marketing questions answered in real time.
(We’ll be Live on Facebook and Instagram.)
5 metrics to pay attention to now on Instagram
Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing?
The good news is the new Instagram Graph API is actually more robust than the previous API many analytics options were built on, and includes a lot more useful data. So here are the metrics your brands should focus on now.
Still got questions? Find us on Twitter @UnionMetrics.
1. Track mentions and tags
We discussed this in our emergency webinar after the Instagram API changes happened; while hashtag tracking as we’ve known it is dead, brands can now truly track mentions and tags of their brands in a way that wasn’t possible before. As our Co-Founder Jenn Deering Davis pointed out, hashtags were almost always a hack for not being able to consistently track mentions. Asking fans and followers to swap using a hashtag for tagging a brand isn’t a huge ask, especially since a lot of brands have typically asked for both anyway.
With the new Graph API, you’ll be able to track all mentions – in comments and captions – and phototags of your brand, which will replace having fans and followers use a hashtag for a contest or other activity on Instagram.
But are hashtags completely dead? No. Let’s get into more of the details.
Oh hey that’s today.
We’ll be on Instagram and Facebook Live!
April 17,2018 #ChatGramLive - Union Metrics - Instagram API Changes
We made an appearance on ChatGramLive yesterday to talk the recent Instagram API changes, but we gave some advice on Instagram Stories as well.
Catch the replay above 👆and join us tomorrow for our regular office hours at 2pm PT/4pm CT on Instagram and Facebook Live!
In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, we’ll post the latest information here. This is a dynamic situation, and we’re adding new functionality as quickly as we can.
Ch-ch-ch-chaaaaanges!
Let us know if you have any questions.
ICYMI | April 9: Get a larger view of tagged media in the new photo tags report. If you click on a post’s thumbnail, you’ll now see a larger version of the photo to help you take a closer look (this is useful because Instagram no longer includes a permalink to the original post itself).
NOW WITH EVEN MORE UPDATES!
April 10: We’ve added two early mentions reports to Instagram Trackers! You can now begin monitoring mentions in post captions, as well as in comments. We’ll be adding to and polishing these new reports over the next few weeks. Have any feedback on how we can make them more useful for you? Please let us know!
April 11: If you haven’t yet, please update your existing Instagram account Trackers to be sure you’re not missing any new data. We’ve created a new migration guide to help you figure out the state of your Instagram Trackers. Click on the gear icon in your account, select Account Settings, the go to the Instagram Migration page. This will list all of your Instagram account Trackers, their current status and help you update the Trackers that need updating.
If you work in communications or social media, you've probably heard about the changes to the Instagram API...there's been a lot going on...
Important takeaway:
“It's time to rethink social listening, especially as it pertains to Instagram and Facebook. The days of being able to monitor public Instagram posts using any hashtag or run a quick analysis of a public user's account are over. If your brand encourages use of Instagram hashtags for campaigns and contests, start thinking about how you can use mentions or phototags instead of hashtags.“
In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, we’ll post the latest information here. This is a dynamic situation, and we’re adding new functionality as quickly as we can.
Ch-ch-ch-chaaaaanges!
Let us know if you have any questions.
ICYMI | April 9: Get a larger view of tagged media in the new photo tags report. If you click on a post’s thumbnail, you’ll now see a larger version of the photo to help you take a closer look (this is useful because Instagram no longer includes a permalink to the original post itself).
Last week, Facebook unexpectedly decided to accelerate plans to deprecate the existing Instagram API. This includes slashing rate limits to a fraction of what they used to be, restricting access, and making the current Instagram API mostly unusable for businesses. So what does this mean and how will it affect you? In this recorded webinar,More
Don’t panic. We go over what the changes are and how you can deal with them.
Let us know if you have any other questions!
In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, we’ll post the latest information here. This is a dynamic situation, and we’re adding new functionality as quickly as we can.
Ch-ch-ch-chaaaaanges!
Let us know if you have any questions.
The Instagram API: What's new and how does it affect you?
Thursday, April 5th 2018 3:30PM - 4:30PM CDT
Last week, Facebook unexpectedly decided to accelerate plans to deprecate the existing Instagram API. This includes slashing rate limits to a fraction of what they used to be, restricting access, and making the current Instagram API mostly unusable for businesses.
So what does this mean and how will it affect you? We're hosting an emergency webinar to walk through all the changes with Instagram data (and subsequently, Union Metrics analytics). We'll discuss what we're losing with the old API and what we're gaining with the new, better Graph API.
Join us for a live discussion and bring your questions!