Critical Thinking #1: broad cast yourself...but be cautious!
Google is an American multinational technology company specializing in internet-related services and products. Some of those include online advertising technologies, search, cloud computing and software. A lot of Google’s profits come from an online advertising service, AdWords, that place advertising near the list of search results. Google was founded by Larry Page and Sergey Brin, while they were Ph.D. students at Stanford University, it began as a research project. Search engines use to rank results by counting the times the search terms appeared on the page, from there both Page and Brin analyzed a better relationship between websites. They called the new technology PageRank, which determined a websites relevance by the number of pages and the importance of those pages that linked back to the original site. At first they called the search engine BackRub, since the system checked the backlinks to estimate the importance of a site. Eventually they renamed it to Google, originating from a misspelling of the word googol. From there on Together they own about 14% of its shares and control 56 percent of the stockholder voting power through super voting stock. A little bit more about the history of Google, it was incorporated as a private held company on September 4th, 1998. A public offering took place on August 19th, 2004 and they moved to their new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its interest as a holding company called Alphabet Inc. Later on in October 2nd, 2015 google became Alphabet’s leading subsidiary, and a parent for Googles internet interests.
Since then Google has grown progressively by creating lots of various outlets beyond Googles core search engine. They have even partnered up with the development of Android mobile operating system. Another big investment Google made was when they acquired Keyhole Inc. which developed Earth Viewer, which gave three-dimensional view of the Earth. Later on it renamed the service to Google Earth in 2005. Not only that but they have also outlet to various partnerships biggest one was when they acquired YouTube for $1.65 billion in Google stock on October 2006 and finalized on November 13th, 2006. From there on Google has not stopped investing in what they believe what will benefit them the most, companies like AOL, MySpace, investing into renewable energy, Android and so many more. One of the biggest and more successful investments that we will talk about is YouTube.
Google obviously likes to work in a horizontal integration, allowing them to advertise through YouTube. YouTube is on its own platform but everything does go through Google, even if the customers do not see that happening. This was a brilliant investment on Googles part because YouTube is a fast expanding company that not only allows you to share videos but also allows you to watch movies, shows, listen to music videos and so much more. YouTube helps Google fill in many gaps with its versatile and easy to use network and allows them strengthen Google’s advertisement edge. Buying YouTube gives Google a stronger competitive advantage over online advertising. Obviously, with Google and YouTube partnership, they are strong media force; Google on its own is already one of the strongest search engines out there, compared to Bing. However, in order to stay a head of the game owning YouTube puts Google at the top. Like mentioned before YouTube is expanding every day and for Google to in charge of that, it will really benefit them in the end.
On the question of why Google bought YouTube, I kept finding answers on why YouTube even agreed. It would make sense for Google to try to own YouTube since it is such a big and successful company. Nevertheless, YouTube did not have to agree and they themselves have even mentioned that they wanted to stay as an independent company. With Google, they are still able to do that, keep their original identity and even stay at their headquarters. The co-founder himself said he does not know of a better company to work with. Googles chief executive believes the two companies are natural partners; YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful. YouTube is looking at it as, "By joining forces with Google, we can benefit from its global reach and technology leadership to deliver a more comprehensive entertainment experience for our users and to create new opportunities for our partners." From there on Google has worked a lot with YouTube to help it expand its business further than just sharing videos online. Google shaped up the company to be the second biggest search engine in the world, besides Google itself. Google and YouTube have also managed to create bigger communities for themselves. One is a small online community, where if you have a Google email (Gmail) than you will be able to comment in the comment section of videos on YouTube. Not only will the creators of those videos see your feedback but other subscribers and fans can see it too and perhaps like your comment or maybe just even respond to you. This creates a fandom for those YouTube creators, which allows them to expand their channel even more.
This not only benefits the YouTubers to grow but as well as YouTube in general. The other community that has expanded more and more over the years is the physical aspect of that community known as VidCon. VidCon is multi-genre online video conference, held annually in Southern California since 2010. This is the largest of its kind in the world, gathering thousands of online video viewers, creators and industry representatives worldwide. This event alone shows how well YouTube has been able to do only a few years after Google stepped in. Even if in the beginning, everyone thought that Google was making a mistake by investing into YouTube everyone thought it would die down. Google believed the popular-video sharing site would provide an increasingly lucrative hub as people migrate from television to the internet. These growing communities allow for Google, YouTube to keep growing, and expanding for the years to come. From the looks of it, Google will be able to keep being the number one search engine for a while with YouTube alongside of it. The only thing they need to focus on in order to really make themselves a stronger corporation is providing better privacy for their users. They have been known for selling peoples information to companies, Google really needs to think ahead and realize that is not smart on their part. Eventually in the years to come another search engine with a better moral compass will have the opportunity to steal all of Googles consumers.
(I don't know why two of my photos look kind of blurry but even when I tried to reload it, it kept coming out of focus. Hopefully it was okay for me to add in that GIF at the end :)








