Rethinking Strategy: Vision Isn’t the Starting Point
Most companies still build their strategy around big dreams and bold visions.But here’s the problem: a vision isn’t the right starting point. A goal like “triple our revenue” sounds inspiring — until you realize you have no idea how to get there. Strategy shouldn’t start with fantasies. It should start with facts — and unmet customer needs. Rethinking strategy means focusing less on slogans and…


















