Retailers must wake up to changing customer demands
Retailers must wake up to changing customer demands
In the world of Consumer Goods (CG) Companies, few topics are garnering more attention today than mobility, and for good reason. With the rapid transition from a supply-driven to a demand-driven market environment, CG companies are turning to retailers for trade collaboration and demand for products and services, which in turn puts the focus on consumers as their barometer for merchandising.…
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