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Strategy Without Customer Needs Is Fantasy
Most founders dream of building products that will “change the world.” But here’s the truth: a strategy that ignores customer needs is just fantasy. History remembers winners like Ford or Zuckerberg not because they were dreamers, but because they answered deep, human needs. Customer-driven innovation beats intuition every time. You can gamble on a “faster horse,” or you can build something…
Forbes magazine will profile Jeff Bezos, CEO of Amazon, as one of the best leaders in America in its April 23, 2012, issue. And it's his love of customer-driven innovation that helped put him there.
According to the article:
"For Bezos a data-driven customer focus lets him take risks to innovate, secure in the belief that he’s doing the right thing. 'We are comfortable planting seeds and waiting for them to grow into trees,' says Bezos. 'We don’t focus on the optics of the next quarter; we focus on what is going to be good for customers. I think this aspect of our culture is rare.'”
These two strategies prime your pipeline for faster, more profitable product development.
