JUST BRAND IT: Empowering Girl Power @DailyWorth
Inspiring viral videos and headlines in major media outlets, a 2013 study from the Institute for Women's Policy Research revealed that though the U.S. economy continues to make a comeback, earning percentages for females are getting “marginally worse," and women fighting for workplace equality have a new champion in the battle for better wages - entrepreneur Amanda Steinberg, founder of DailyWorth. Aiming to decrease the income gap and help women become more financially savvy, Steinberg launched the online platform to provide critical support and expert advice for empowered women, and we'll tell you how her brand is redefining girl power.
Founder: Amanda Steinberg
Connect: Find DailyWorth on Facebook and Twitter.
Social Status: On track to hit one million followers by the close of 2013, DailyWorth has become the go-to source for financial advice for many professional women. Offering tips and advice on everything from mortgages to how to get the most bang for your buck when visiting the salon, the brand's social networks reflect the site's success, and DailyWorth boasts more than 50,000 combined fans on Facebook and Twitter.
Key Takeaways: DailyWorth's content strategy represents a unique blend of personal and professional expertise, and brands hoping to establish a meaningful yet powerful connection to their audience can adopt the platform's smart approach by taking two key steps.
Deliver actionable intelligence. Combining executive advice with real stories - and real solutions - from working women, DailyWorth provides actionable intelligence for fearless females developing their careers and personal lives. Featuring game-changers like education entrepreneur Alison Johnston Rue and lifestyle leader Kellee Khalil, the site offers diverse perspectives, and brands can utilize DailyWorth's multi-faceted strategy to build a stronger following by focusing on online interaction, content sharing, and commentary from innovators in both directly and indirectly related industries.
Keep it simple. Whether helping readers start a business, buy a home, or manage a budget, DailyWorth sticks to the basics when packaging content, and the platform delivers easily applicable advice - and generates traffic - with catchy, candid articles such as "4 Strategies to Fight Financial Stress" or "5 Ways to Get Free Beauty Treatments." The site's digitally sticky style underscores the power of simplicity, and brands seeking additional attention from and connection with their audience should present streamlined content that reflects the voice of the reader.
From the Beginning: Having experienced financial planning challenges both personally and professionally, Steinberg recognized the need for a female-focused, business-minded media company. Steinberg is a thought-leader on the topic of women and money, working to advance women's financial confidence and wealth. Launching DailyWorth in 2009, Steinberg set out to help women build wealth, become entrepreneurs, and break the proverbial glass ceiling through innovation, and the brand skyrocketed to success when investors including Google's executive chairman, Eric Schmidt, jumped on board her dynamic mission.
Fearless Leader: Philadelphia-based Steinberg balances motherhood, media leadership, and major on-air appearances for outlets including CNN, NBC, ABC, and FOX. Remaining actively engaged in her company as the CEO of DailyWorth, the Columbia graduate is also a sought-after speaker, and she frequently takes the stage to educate women on professional development and personal finance.
Star Power: Steinberg's status as a thought-leader keeps her brand in the spotlight, and DailyWorth has been featured in prominent publications such as the New York Times, TIME, Forbes, Cosmopolitan, and Parenting.
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***By utilizing Just Brand It to highlight dynamic organizations, On Pointe seeks to underscore Brandpointe’s key objective - inspiring and assisting businesses and individuals in developing unique marketing and branding initiatives. Just Brand It is not advertorial in nature, and the content featured within the column is neither paid for nor sponsored by a third-party.***