One of the themes of the chapter is the idea of texts as hierarchal. In other words, there is a clear speaker and audience. Hierarchal texts often lead to one person that is “put in a position of advantage over others, at least for the moment” (Brummett 43).
In this article, Mike Pence is the speaker and the New York Times readers is the audience. Mike Pence has the power over what to say. What’s interesting is that his power as a speaker allows him to humanize himself to the voter. Instead of talking about his anti-abortion policies or his reasoning for running as vice president, he takes the interview as an opportunity to talk about what tv shows he likes (stranger things), what music he listens to (John Mellencamp) and his hobbies (horseback riding) among other things. Through this process, he is using the interview with the New York Times as a way to show the audience his more human and personal side. And when it comes to elections, how relatable candidates are to their voters are key.