THIS post!
YES! THIS POST! This is exactly why I do primary-key integrations across multiple department data sets and then feed dashboards to each department featuring their most important KPIs.
Account based EVERYTHING is why I wrote "Why Sharing (customer data) is Caring (about profits)" and why I promote the use of data sharing architecture among my more nimble startup clients (and my larger clients, too).
I champion ABE within my webinar as well. This needed to be said, Jon. And well said it was. The time for Account based everything is now.












