DAVE FREE EXPLAINS HIS & KENDRICK LAMAR’S FORMULA FOR SUCCESS: ‘HERE’S THE WHOLE PROCESS’
The success of Dave Free and Kendrick Lamar’s partnership and their pg.Lang imprint can be attributed to their unique approach to creativity and business. In a recent interview with Elephant, Dave Free shared insights into their formula for success and how they approach their creative agency’s vision.One key aspect of their approach is treating artists like start-ups. They believe in empowering…


















