Volkswagen came up with its very own branded beer - VW Beer | A Beverage for Drivers
Volkswagen Group, the multinational automobile manufacturer with its roots in Germany, recently came up with a product (VW Beer) that goes against everything car companies hold sacred. Well, the brand came up with its very own branded beer. But, before you start drafting your criticism, you should know that there’s a catch. The whole campaign was as an exercise in road safety awareness. You may ask, how? The brand, in synergy with the advertising agency, DDB Argentina, partnered with some popular bars in Buenos Aires and served VW Beer to people who arrived by car. However, the beverage contained 0.0% alcohol content. Therefore, VW Beer encouraged responsible drivers to avoid drinking alcohol. The brand partnered with the local brewery Barba Roja to make the drink. One of the challenges was to get a pure 0.0% alcohol, since all non-alcoholic beers still carry a little. After three attempts, they came up with the right flavor. A surprising way to make drivers aware by encouraging them to drink your beer. Instead of going the traditional way, Volkswagen’s efforts have created an impact by being the first automotive company to concoct a beer. We happen to believe that this well-crafted initiative puts an interesting spin on drunk driving; a spin that sits well with the drivers of today. Credits: Campaign: VW Beer Agency: DDB Argentina Advertiser: Groupe Volkswagen Brand: Volkswagen This Ad Campaign is about: Volkswagen, DDB, Beverages, Non-alcoholic beverages, VW Beer Read the full article
