#decodingsocial

[barnyardgroup]

We are #soldout 🙂 #DecodingSocial and Harvard Business School NYC Alumni #WomenSupportingWomen http://bit.ly/2xlqHnV. (at 15 Central Park West)

[barnyardgroup]

#AWNewYork #awnewyork2017 #mondaymotivation Today 420pm #shutterstock Theater #NYC 'Baring It All: The Art Of Social Influence' There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How can you implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to personal and corporate brands. (at New York, New York)

[barnyardgroup]

Baring It All: The Art Of Social Influence There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How can you implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to personal and corporate brands. (at New York, New York)

[barnyardgroup]

"The Art of Social Influence with Google ZOO's Abigail Posner and TheSocialArchitects' Donnetta Campbell." Harvard University NYC Alumni Event October 12th, NYC Location TBD Baring It All: The Art Of Social Influence There is no turning back! Today, brands (business and personal) know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make clients and consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how leaders can harness the power of these voices in a orchestrated ecosystem to optimize the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How you can implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to amplify personal and corporate brands. Your hosts: two passionate, in-demand advisors, social disruptors and “fellows” of the Tribeca Disruptor Innovation Awards (TDIA) and Harvard’s Disruptor Foundation. Abigail Posner – @aposner Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands. Abby's role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic an (at New York, New York)

[barnyardgroup]

#AWNewYork 😎 Donnetta Campbell & Google’s Abigail Posner at Advertising Week Sept 25 September 25th, 2017 Monday at 4:20 pm at the Liberty Theater Baring It All: The Art Of Social Influence There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How can you implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to personal and corporate brands. Your hosts: two passionate, in-demand advisors, social disruptors and “fellows” of the Tribeca Disruptor Innovation Awards (TDIA) and Harvard’s Disruptor Foundation. Abigail Posner – Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands. Abby's role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. (at New York, New York)

[barnyardgroup]

"Purpose-Driven Marketing for Brands with Twitter's Gina Ballenger and TheSocialArchitects' Donnetta Campbell." #DecodingSocial September 13–14 San Francisco, 2017 How to spark and sustain social movements by dynamically connecting earned influencers and fueling hashtag campaigns on Twitter. Every Brand strives to deliver value and purpose to consumers but how do you grab their attention and inspire action? We’ll explore ways to galvanize your audience and ignite influencers to amplify your story. Framework: * The Power of Purpose * Consumer Mindset * Social Movements on Twitter * Content with a Cause * Purposeful Messaging * Igniting Influencers * Organizing a pro-active network of storytellers Ping me if you would like to join us! Follow #Hashtags #DecodingSocial #BrandStrat17 #DigiMarketing  https://theinnovationenterprise.com/summits/brand-strategy-innovation-summit-san-francisco-2017 http://bit.ly/2k46f3R (at San Francisco, California)

[barnyardgroup]

It was fun #nyc @twitter - We were #trending #whatsnext #Twitter most of the day! #socialmedia #decodingsocial #Twitter (at Twitter NYC)

[barnyardgroup]

Honored to speak #decodingsocial #powerofcollaboration to #corporate speakers & #leadership next week in #Boston at #OpenInno16 "Open #Innovation Summit" - check out this schedule that includes strategy & innovation leaders from GE, AT&T, J&J, Barclay's, Kohl's, AstraZeneca , UnitedHealthcare. I have a few guest passes for #corporateleaders in this space that would like to attend - inbox me :) Open Innovation Summit #OpenInno16 http://theinnovationenterprise.com/summits/open-innovation-summit-boston-2016 via @iegroup