@socialarchitect_

Donnetta Campbell developed and conducts a powerful "peer-to-peer" influencer leadership eco-system fueled by over 150 top leaders and influencers that offers clients an influential reach into social’s key networks. Her work has generated over 3.6 billion hashtag impressions to date for over 200 personal brands, social media campaigns and over a 100 events since 2014. In 2015-16 she educated Senior Executives in panels and workshops including #SMWnkd2015, Oxford Universities Power Shift Forum and in 2016 will be presenting at the following events: "Women In Strategy Summit NYC” https://theinnovationenterprise.com/summits/women-in-strategy-summit-new-york/event_activities/24453 Georgetown University's #PowerShiftForum with MastercardWorldwide Center For Inclusive Growth. Donnetta's Social Media Week 2016 #DisruptSocialSMW Session with Google's Head of Strategy for Agencies and Brands Abigail Posner, was recently chosen as the #1 must see event for #SMW16 "The 4 Must-See Events at Social Media Week 2016 NYC | Simply Measured" http://simplymeasured.com/blog/the-4-must-see-events-at-social-media-week-2016-nyc/#sm.0007vt7if1dy8expx681fokz7tx8r Donnetta advises many of the leading global agencies and is founder of TheSocialArchitects.co. Current clients include EY Human Capital Leadership, Nasdaq, Google and global agencies from Interbrand to Weber Shandwick. The Harry Walker Agency, TechWeekNYC, NYCFC, The Gaurdian, Oxford University and the United Nations.

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Still not sure if I am excited or terrified- on the stage on my own this year #AWNewYork Oct 3 10:40am “Fueling Purpose-Driven Social Movements in a Post-Influencer World” Gather round the fire as we ignite social movements and kindle purpose into campaigns. Fan the fires of earned influencers with the oxygen of hashtags that connect consumers and inspire action. In this session, we’ll explore ways to galvanize your personal brand and transform audiences into advocates for your brand and your cause. You’ll learn how to: * Amplify your voice on social in the Post-Influencer world * Organize a proactive group of storytellers * Engaging the new consumer mindset Bio Peer-to-peer influencer and social ecosystem architect, Donnetta Campbell offers clients strategic and influential reach into key social networks. She has fueled unparalleled social positioning for more than 500 global leaders and top influencers at multinational brands including: Microsoft, Google, SONY, Microsoft, AON, AT&T, Mozilla, Creative Spirit, Tribeca Enterprises, Interbrand, EY, PwC, IKEA and NASDAQ. Through her agency's innovative social model, she has - since 2014 - generated more than 9 billion hashtag impressions for over 800 business and personal brands, social media campaigns and 450 events. She also provides customized educational workshops and was chosen to deliver a "Master Class” lecture - "Transforming Corporate Marketing: How Peer-to-Peer Social Influencer Models Can Drive Winning Corporate Brands.” She is currently curating a Social Leadership Series for Harvard University NYC Women’s Alumni Group and AEN Networks. She has spoken at Oxford University's SIAD Business School, the United Nations, Georgetown University, Advertising Week 2017, Social Media Week, Content Council and SMWeekend. She also speaks at Innovation Enterprise Brand and Strategy Sessions globally. Donnetta, a passionate advocate of #SocialLeadership, is expanding her global "people engine" ecosystems and building social impact models for such global brands as SAP, AEN Networks, Sony, Bloomberg, and the Harry Walker Speaking Agency to name just a few. https://www.instagram.com/p/BoOuBoglqEk/?utm_source=ig_tumblr_share&igshid=mko7e6madyei

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Always helpful to have #leonardodicaprio throw in a tweet to fuel #socialdolby to start to #trend! At the #UNSG’s #climatesummit2019 announcement today both #ClimateAction & #GCAS2018 #trending @thesocialarchitects.co https://www.instagram.com/p/BnkINxFDrVL/?utm_source=ig_tumblr_share&igshid=b2lgi1g2mx6w

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We are busy at the #Un this week! #MFSI2018 @pvblicf #mediaforsocialchange event at the @unitednations Honors @beautyskew (Abigail Posner)! Awesome event and a big congrats to all! (at United Nations) https://www.instagram.com/p/BnkHQ2ZDqf-/?utm_source=ig_tumblr_share&igshid=8ss8if3hg7x1

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So proud to be supporting the social strategy for today’s important message from the #UNSG at the #ClimateSummit2019! #Spreadtheword #ClimateChange does not discriminate. We need the efforts of #CivilSociety #Government and local #Communities for #ClimateAction Success will come from diverse & creative #leadership. Join us in September 2019 for a #ClimateSummit and shape a new future! #climatesummit #Local2030 Kerry Constabile #GCAS2018 ▪ CEO’s ▪ Cities ▪ Civil society ▪ Communities ▪ Creative leaders (at United Nations) https://www.instagram.com/p/BnkFbagD8l-/?utm_source=ig_tumblr_share&igshid=2xgoa6g6bmch

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Gearing up #Keynote #StrategyNY Strategic Planning Innovation Summit New York, New York https://theinnovationenterprise.com/summits/strategic-planning-innovation-summit-new-york-17 (at Sheraton New York Times Square)

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My @ContentCouncil Panel #PearlAwardsNY2017 at @Hearst on #CauseMarketing panel w @Machiz @Nasdaq @tifftpham @onMogul @nokidhungry #NoKidHungry @JillRyanDavis Share! (at The Hearst Corporation)

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#IamaBIGnitch 51% #FCFestival w @ElizabethGore @SallieKrawcheck @TiffTPham @TrishDellCRO #TheFastCompanyInnovationFestival (at Penthouse 45)

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At #Twitter's #SanFran Headquarters after out speech #DecodingSocial w Twitter's #Purpose Content & Brand Lead #GinaBallenger - loved seeing #LoveWhereYouWork #SocialHR (at Twitter HQ)

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We are #soldout 🙂 #DecodingSocial and Harvard Business School NYC Alumni #WomenSupportingWomen http://bit.ly/2xlqHnV. (at 15 Central Park West)

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Ketchum's #MarcusPeterzell & #HarveyWeinstein announce the first #PR firm & #moviestudio collaboration JUST NOW #AWNewYork #awnewyork2017 (at Times Square, Manhattan, New York)

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#AWNewYork #awnewyork2017 #mondaymotivation Today 420pm #shutterstock Theater #NYC 'Baring It All: The Art Of Social Influence' There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How can you implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to personal and corporate brands. (at New York, New York)

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Baring It All: The Art Of Social Influence There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Session Details: 1. Hashtag “#DecodingSocial” A conversation with Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands, and Donnetta Campbell, Founder of TheSocialArchitects. In this advertising and brand leadership conversation for disruptive social strategists, you will learn: • Why Social dominates brand culture? • What insights in the space portend for the future? • How can you implement the culture of social to leverage what is most powerful, influential, and impactful to transform brands and harness earned influencers. • How leadership and influence drive social media. • How earned influence can be applied to personal and corporate brands. (at New York, New York)

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at San Francisco, California

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#purpose #purposedrivenbrands #purposedrivenpeople (at Hyatt Regency San Francisco)

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#Twitter #LoveWhereYouWork (at Twitter HQ)

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at 10 Hudson Yards

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If you put 5 of us in a coupe convertible (meant for 4) after dinner to tour #NYC w the wind in our hair - do the smiles multiply ? #lovethesegirls #besties (at The High Line)