Thinking about the way the tumblr dashboard âtruncatesâ long posts, and reblog chains in particularâŠ
Right now, we get to see the top N inches/pixels/whatever-measurement-is-relevant of a post (which is likely mostly/only the OP, and maybe not even all of the OP at that)âŠand the tags of the person who last reblogged it.
It feels entirely decontextualizedâespecially if the person who last reblogged it added text/images/etc in their reblog.
Moreover, if itâs a post/reblog chain that has been repeatedly rebloggedâfor instance, you and some friends are having a conversation about something via reblogs, or itâs one of those evergreen postsâyou have no way of seeing whatâs important about the reblog, whatâs new (if anything) in this latest reblog. All you see is the same N inches of the original postâand you have to expand the entire thing and scroll all the way through to the end to see if thereâs anything new.
What tumblr really should do is what weâve done on the Mac for decades with long filenames and window titlesâŠmiddle-truncate.
Show us the OPâs banner and the start of their post, maybe 50% N for the original/initial posts, and then show us the banner of the person who last reblogged it* and the start of that post for the last 50% N, and then finally the tags of the person who last reblogged.
A) If the post of the person who last reblogged** fits entirely within that final 50% N (or whatever the proportion might be), show the âExpandâ overlay directly above the âendâ of first 50% N portion of the reblog chain.
B) If the post of the person who last reblogged** does not fit entirely within that final 50% N, then show the âExpandâ overlay over the âendâ of the final 50% N post, wherever that falls in the final post.
In Scenario B, there might be reason to use two different âExpandâ overlaysâthough some usability testing is needed. But the overlay positioned as described in Scenario B could function only to expand that final post in the chain (perhaps renamed âExpand Thisâ or âExpand Postâ or even âExpand Final Postâ/âExpand Last Postâ), while the additional overlayâpositioned as described in Scenario A, but named instead âExpand Allâ to clearly differentiate its behaviorâexpands the entire reblog chain in one click like the current âExpandâ overlay does.
I donât know how widely useful this âalternate Scenario B interfaceâ might be, or how confusingâŠfor me, it would be useful in those ongoing conversation reblogs where I know the full chain and context already and want only to see the latest addition (final post), but would probably be less useful for the evergreen reblogs. But it felt like something worth thinking through and writing out.
And maybe the whole thing turns out to be more confusing than the current experience? But I do think itâs hard to make what we have now worse, particularly because of the decontextualization problem.
* Unless the person who last reblogged the post only added tags, in which case show the previous rebloggerâs banner and start of their post instead.
** Or the last person to add a new post to the reblog chain, if the last person to reblog added nothing or only tags.
*** Please also note my explicit disuse of âuserâ in this explanationâthis site is populated by those who post, blog, reblogâŠall people. And we make or create posts/blog posts, not âcontent.â