#deep media

[swurp]

[swurp]

[swurp]

[jaykinghorn]

The best synopsis I've come across to describe how the Internet is changing and what the Internet will be like in 20 years. 

[transform-television-blog]

We live in a moment when two modes of popular culture are vying for supremacy: passivity versus participation. Mass media versus deep media. Mass media are industrial, manufactured by someone else and consumed by you. The deep-media experience is digital; it offers a way to participate.

Frank Rose, "The Art of Immersion"

[transform-television-blog]

A new type of narrative is emerging -- one that's told through many media at once in a way that's nonlinear, that's participatory and often gamelike, and that's designed above all to be immersive. This is "deep media"; stories that are not just entertaining, but immersive, taking you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.

Frank Rose, "The Art of Immersion"

[nicolasloubet]

As disruptive as the net has been to media businesses, it’s only now having an impact on media forms. Under its influence, a new type of narrative is emerging, one that’s told through many media at once in a way that’s nonlinear, participatory and above all, immersive. This is “deep media”: stories that take you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.

By Frank Rose in "The Art of Immersion: Why Do We Tell Stories?"