A personal view on generalists and trans-media design by Frank Chimero
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A personal view on generalists and trans-media design by Frank Chimero
In mythology, these figures are called tricksters: the shape-shifting Loki, Coyote across the American West, Hermes, the god of transitions, boundaries, trade, thieves and wit, and Prometheus, who pulled off the greatest heist in history by stealing fire from the gods and giving it to man. I identify with that a lot. I may have a public relations problem, but it’s nice to finally have a job description.
Frank Chimero in Designing in the Borderlands, a personal view on generalists and trans-media design
Statement of intent
In this Trans-media project we aim to explore...
- The blurred line that separates humans and technology
- Notions between reality and simulation
- How far is too far in terms of prosthetics being used in everyday life
- Internet bugs / viruses
We will be presenting these ideas through multiple interactive events, documentation of behind the scenes progress, a traitor, multiple short intros / teasers to aid the build up of our final presentation. We will also be communicating with audiences through social media sites such as facebook, youtube, tumblr. Regular protocoled blog posts of academic progress and research will also be obtained. A stop-motion film will be the basis of all of these components and will premiere in week 5.
We aim for the film to be based in the future with a minimalistic colour range and un-recognizable aspects so that the audience is forced to focus on the processes taking place within the film rather than being distracted by colour and unwanted objects.
Our target audience is ideally 17+ as we hope to communicate a deep concept.
Workshop 04 - Evolution
For our last workshop we were treated to an 'x-pert' panel, the creator of Newtown Girls Emma Keltie and the director of Canberra Youth Theatre Karla Conway who has a new show '35 Degrees 17 South' which uses a whole range of trans-media platforms integrated with theater. First we heard about Emma's success and how her Youtube project grew into a successful business model. What began as a kickstarter project in March 2012 is now one of the most successful Australian Youtube series with over 1.6 million views worldwide. She explained her success was largely based on market research and involving the audience in the creation process which meant creating polls, forum space and a lot of leeway to incorporate their needs and wants. She admits there was a lot of luck involved and trial and error played a big part in finding the right balance between user interaction and her vision as the creator. Overall she couldn't be happier and with plans to further the series it's bound to grow.
Karla explained her project as an adaption to the world of interactive media. Instead of having trans-media as a competitor to theater she Incorporated it into her practice to make a hybrid of active-passive theater. The results are surprisingly amazing with success in just about every aspect of the production, the only real problem highlighted was the time it took to build and integrate cross platforms, keeping costs to a minimum was also an issue. Something that really interested me was her goal to focus on presenting the artist's needs knowing they were shared with the audience. Creating a story line that used the different issues of climate change, social injustice and over consumption proved to be an effective strategy.
We then formed groups to devise our own trans-media game model based on our ideas of sustainability at UC, however I had to leave early and didn't get to see what my group came up with.
Workshop 4
We had two guest speakers this week, they’re Emma Keltie and Karla Conway.
Emma is the director of a web series called “The Newtown Girls”, she shared with us some experiences that she got from making the project and problems that she had. Emma also mentioned that they made twitter profiles for characters to promote the show, but it’s not essentially successful. It made think that I’m having the same problem now with my character Mr. Gas, it’s just no one cares and my poster disappears all the time.
Karla Conway is an artistic director from Canberra Youth Theatre, and she’s working on the project “35 Degrees 17 South”. She talked about the theatre world is merging with technology and how trans-media storytelling and gaming uses in the theater performance.
Beth then talked about her 3 points of promoting sustainability.
Sustainability Garden
recycling furniture on ressis
Winter is coming
We had to get into groups and choose one of these to promote using trans-media.
NY_Hearts: LES melds a love story with an iPhone app and the sights and sounds of the Lower East Side. Dive into the story of Jill, a mixed media and tattoo artist, as she speaks to Sal on the anniversary of their first date. Over the audio storytelling app Moveable Feast, Jill recalls how they met and fell in love in the Lower East Side of NYC, leading listeners, like voyeurs, to sexy moments and special spots. Relive what Jill saw, tasted and felt as she reveals the truth about Sal's past. NY-Hearts.com bricktheater.com @NY_Hearts
The best synopsis I've come across to describe how the Internet is changing and what the Internet will be like in 20 years.
Out My Window
This is one of my favorite 'trans-media' projects of all time.
Katerina Cizek, the director, put it together over the course of years, and the award-winning film uses its novel approach to explore life, as it goes on, within highrises – the most commonly built structures during the past century. Created with 360º video and high end web technology, Out My Window brings you to 13 different locations across the globe, moving from Chicago to São Paulo, to Bangalore and Johannesburg. And the story doesn’t unfold linearly. You choose where and when you want the stories (49 in total) to begin and end. The film is better experienced than described. So my recommendation: Watch the trailer, or just jump into the interactive documentary and see for yourself.
via: openculture