democratic design
ACTION POINTS:
+ instead of being prescriptive, be collaborative with your community.
+ open up the entire design process to your consumers, from idea generation, to the development and production of products and services
+ involve diverse participants in the design research and work, as access to a great diversity of perspectives stimulates innovation
+ use open-source design methods and, as IKEA's case study illustrates*, make the research matrix behind your work open to the public. This will help consumers to understand the drivers of your brand's decisions, driving greater trust.
*Ikea project: Life at home ( https://lifeathome.ikea.com/home/ ) + innovation lab SPACE10 in CPH (https://space10.io/about/)














