Life at school - the IKEA neighborhood at ZHdK
Small space living, togetherness, and social interaction. Our concept (Collaboration between Giada, Carina and me) incorporates topics which are highly relevant.
We felt that within the environment at Toni areal you find a lot of busy public space and a rather grey surrounding which might not be experienced as very inviting or comfortable. There is a lack of semi-public places or just a shelter where you can have a break from the noises and relax, make a phone call, take a break with only a few other people for example. The other thing is that there is not much exchange between the disciplines (design, art, dance, music, film, etc.)
That’s how we came up with the idea of the treehouses. We developed a model of around 8 square meters which could be placed on different heights, integrating the pillars which you find on different levels at ZHdK as well as the entrance shown above. On the layout, you can see how interesting it would be to figure out what fits in this limited space.
The concept is that each IDDP student would co-create a little house together with a student from the different ZHdK studying fields (dance, film, design, art, music…). This way there is social exchange during the creation process as well as in the following encounters. This neighborhood installation could be a perfect opportunity to promote IKEA, their sense for innovation and relevance amongst the creative students. To show how individual an unusual room setting could be and to promote certain products.